Overview
We are seeking a skilled and dynamic Senior Marketing Executive with proven experience executing multi-channel campaigns across email, social, websites and marketing automation platforms. This is a fantastic opportunity to join a high growth B2B data, intelligence and events business in a red-hot sector and play a major role in its next stage of growth. Organised, creative and analytically minded, you must be able to deliver highly effective marketing campaigns, crafting compelling content, optimising digital channels and utilising marketing automation to maximise registrations, conversions and brand visibility across the full events portfolio.
Responsibilities
* Campaign planning & execution: Support the marketing manager with campaign development and own execution for the events portfolio (three global conferences & awards and webinars) across email, social, websites and advocacy tools
* Content & copywriting: Experienced in copywriting for email, web, social and digital advertising
* Content & copywriting: Plan and monitor social media content and continue to drive LinkedIn followers and engagement
* Content & copywriting: Creating engaging email campaigns and optimising conversion on landing pages
* Content & copywriting: Writing and coordinating signoff for copy and creative briefs for event collateral as well as onsite signage
* Content & copywriting: Managing website updates and optimisation throughout the campaigns
* Marketing automation & data: Experience with HubSpot in managing the database for events including segmentation, data capture and lists
* Marketing automation & data: Managing content marketing campaigns for video interviews conducted at events
* Marketing automation & data: Manage and optimise marketing automations and nurture campaigns
* Reporting & optimisation: Understand weekly reporting of campaign activity against KPIs and benchmarks
* Reporting & optimisation: Attend regular weekly meetings with internal stakeholders to discuss campaign performance, recommendations and establish the upcoming campaign schedule
* Reporting & optimisation: Measure results in campaign reports and make recommendations for future execution
* Collaboration & stakeholder management: Collaborate closely with subscriptions marketing to support cross-sell activities and subscription campaigns where required
* Collaboration & stakeholder management: Support on marketing projects to improve our overall marketing capability – e.g. automation, lead nurture
* Collaboration & stakeholder management: Co-ordinate with sponsorship, production, sales, logistics on marketing collateral and plans
Required Experience & Skills
* 2 – 3 years’ experience in a B2B event marketing environment
* Executing multi-channel marketing campaigns
* Working at pace, so organised and reflective
* Updating websites with speaker and sponsors
* Experience in composing compelling messages for different audience segments
* Experience using a marketing automation platform, ideally HubSpot
* An understanding of Google’s suite of products
* You are an ambitious marketing exec looking for your next role where you can continue to develop your marketing skills
* You are organised and manage projects seamlessly, ensuring tasks are prioritised effectively and deadlines are met
* You’re able to manage and prioritise your workload and articulate the status of your projects
* With an analytical mindset you can prepare and discuss campaign results in a clear and compelling manner, leveraging data to drive informed decisions
* You’re a confident communicator, comfortable seeking assistance and input from the Marketing Manager and others when needed and enjoy building strong collaborative relationships
* You’re proactive, creative and results focused, and love achieving your goals.
* You demonstrate strong attention to detail, ensuring accuracy across campaign assets, reporting, and project deliverables
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