Senior sales manager

Location: Home-based, with travel

💰 Salary: c£70,000+ £10,000 Performance Bonus

🎁 Benefits: Company Car, Private Healthcare, 25 Days Holiday + BHs, & Pension

Join a market leader driving innovation in self-adhesive materials. Step into a high-impact role with leadership, strategy, and growth at its core.

HERMA Self-Adhesive Materials UK is part of a globally recognised brand, delivering precision-engineered self-adhesive laminates for pressure-sensitive labels. Known for quality, innovation, and reliability, HERMA products form the foundation of some of the most trusted label solutions across diverse industries.

As we continue to expand in the UK and Irish markets, we are seeking an exceptional Senior Sales Manager to lead our field-based sales team and drive ambitious growth plans.

The Role:

As our Senior Sales Manager, you will play a pivotal role in shaping commercial strategy and leading a dynamic sales team to success. Reporting directly to the Managing Director, you’ll be responsible for driving performance, nurturing talent, and identifying key opportunities in both existing and emerging markets.

This is a high-visibility, hands-on leadership role that combines strategic thinking with field execution.

Key Responsibilities

* Lead, inspire and develop a high-performing field-based sales team

* Identify and prioritise new business opportunities across the UK and Ireland

* Develop and execute growth strategies aligned with business goals

* Build strong, lasting relationships with major and emerging clients

* Monitor market trends and tailor sales strategies accordingly

* Plan, budget and report on performance, growth and profitability

* Foster a culture of collaboration, accountability, and customer excellence

* Support Area Sales Managers to meet and exceed targets

* Deliver accurate sales forecasts and monthly KPI reports

What You’ll Bring

* A proven track record in field sales leadership, ideally within self-adhesive materials or related technical industries (e.g. chemistry, label printing, packaging)

* A natural leader and motivator with strong people management skills

* A commercial hunter's mindset – driven by opportunity, focused on results

* Exceptional communication, networking, and relationship-building skills

* Experience in planning, budgeting, and executing strategic business plans

* A balance of strategic thinking and hands-on leadership

* Enthusiasm, loyalty, and a genuine passion for delivering excellence

Qualifications & Experience

* Degree in business or related field (or equivalent through experience)

* Minimum 5 years in a senior sales or business development role

* Strong understanding of technical sales and B2B environments

* Industry experience in self-adhesive materials is highly desirable

* Analytical and creative skills to develop marketing plans

Why HERMA?

At HERMA, you’ll join a forward-thinking company with a clear growth trajectory, strong values, and a supportive leadership team. You’ll have the autonomy to shape your strategy, lead a dedicated team, and make a genuine impact in a thriving market.

We offer a hybrid working model, a culture of innovation, and the opportunity to work with a globally trusted brand in self-adhesive materials