We have a new opportunity for an experienced Senior CRM Manager to join our newly established Customer Strategy Growth Pod, a dedicated team responsible for laying the foundations of our customer strategy and driving cross-AXA growth. Reporting into the Customer Strategy Director, you'll be instrumental in shaping how we leverage data, segmentation, and cross-functional collaboration to accelerate customer engagement and growth across our business units. At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least two days a week (40%) away from home, moving to three days a week (60%) in the future. Away from home means either attendance at one of our office locations, visiting clients or attending industry events. What you’ll be doing: Review and refine existing product segmentation to identify priority customer segments, defining targeted offerings aligned with strategic growth goals. Consolidate requirements and priorities across business units, mapping propositions to customer segments to ensure consistency and clarity in customer-facing strategies. Identify cross-sell opportunities across product lines and BUs. Develop and execute integrated communication campaigns to boost adoption and engagement. Design, implement, and evaluate test-and-learn activities for cross-sell initiatives. Measure impact, optimise campaigns, and share insights to inform future strategies. Navigate data protection complexities, establishing secure, compliant pathways for sharing product holdings data across BUs. Partner with legal, compliance, and IT teams to ensure GDPR and regulatory adherence. Work with BUs to define requirements and develop solutions for a single, unified customer data platform and data-driven decisioning. Due to the number of applications we expect to receive for this role, we reserve the right to close this advert earlier than the listed closing date to ensure we’re able to effectively manage interest. Therefore, if you’re interested in joining us at AXA, please don’t hesitate to apply. What you’ll bring: 5 years’ experience in customer engagement, targeted marketing, and CRM strategy. Proven success working with transactional customer data, product penetration analysis, and segmentation. Ability to consolidate complex and diverse information into compelling story-telling. Extensive experience designing cross-sell and upsell campaigns with measurable business impact. Deep understanding of data permissions, GDPR, and navigating complex data-sharing environments. Strong stakeholder management skills across a complex and matrix organisation, with the ability to coordinate across multiple teams and consolidate diverse priorities into unified strategies. Analytical mindset with practical experience in test-and-learn methodologies and performance optimisation. Excellent communication and influencing skills, capable of engaging senior stakeholders confidently. As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom. What we offer: At AXA UK, we’re appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive: Up to £85,000 dependent on experience Annual company & performance-based bonus Contributory pension scheme (up to 12% employer contributions) Life Assurance (up to 10 x annual salary) Private medical cover 28 days annual leave plus Bank Holidays Opportunity to buy up to 5 extra days leave or sell up to 5 days leave Wellbeing services & resources AXA employee discounts To apply, click on the ‘apply for this job’ button, you’ll then need to log in or create a profile to submit your CV. We’re proud to be an Equal Opportunities Employer and don’t discriminate against employees or potential employees based on protected characteristics. If you have a long-term condition or disability and require adjustments during the application or interview process, we’re proud to offer access to the AXA Accessibility Concierge. For our support, please send an email to bayley.colbran@axa-uk.co.uk. Who we are: AXA UK Support Functions power AXA’s three customer-facing business units, providing the infrastructure, support and expertise to ensure our customers can always count on us. Whether you’ve got heaps of experience and qualifications behind you, or you’re just starting out, we’ll give you the support and opportunities to help you grow and develop with confidence.