Looking for a Marketing Executive with Financial Services Experience
Responsibilities include creating, managing and updating marketing materials, planning and running events and webinars, including branded merchandise requirements. The role works collaboratively with internal teams and the wider B2B marketing team to ensure marketing aligns with business goals.
Support the development and execution of marketing campaigns targeting Charities and Ethically minded investors
Assist in the creation of campaign materials, including digital content, email marketing, social media posts, and print materials.
Monitor campaign performance metrics and provide reports to senior marketing staff, offering insights and recommendations for improvement.
Manage the logistics of digital campaigns, including setting up email workflows, managing social media accounts, and coordinating webinar promotions.
Assist in the production and delivery of content for events, webinars, and in-person engagements, ensuring high levels of participation and engagement.
Ensure brand consistency across all campaigns, working closely with the brand team to adhere to guidelines and messaging standards.
Collaborate with external vendors, such as creative agencies and event organizers, to ensure the timely delivery of campaign assets.
Conduct market research and competitor analysis to inform campaign strategy and targeting efforts.
Stay informed on industry trends and incorporate these insights into campaign planning
Experience in digital marketing, content creation, and campaign execution within the charity or ethical investing audiences and their preferences
Proficiency in using digital marketing platforms, such as email marketing tools, CRM systems, and social media management tools.
Strong communication and writing skills, with the ability to create clear and compelling content for intermediaries.
Ability to analyse campaign performance data and provide actionable insights for optimization.
Experience in event planning and coordination, particularly for webinars and in-person engagements.
Creative problem-solving skills and the ability to adapt campaigns based on feedback and performance metrics.
Knowledge of branding and the importance of maintaining consistent messaging across all channels.
Marketing qualifications such as CIM or IDM
Degree in Marketing, business or related field