Social network you want to login/join with:An excellent opportunity has arisen for a Head of Marketing at one of the UK’s largest providers of Apprenticeships and recruitment and training services in Croxley Green.About the companyOur client has been successfully training and recruiting apprentices since 1998. They operate nationally and offer a full range of recruitment and training services to employers and employees. Each year they recruit and train thousands of people, from school-leavers to experienced staff in exciting Apprenticeships with some of the best-known brands in the country.About the roleAs Head of Marketing, you will:Develop and implement a marketing strategy for the company to meet its business goalsManage all channels used for the digital promotion of the company, apprenticeships and commercial training to all external stakeholdersLiaise with internal stakeholders to promote the company and programme.Develop creative marketing materials in support of promoting commercial activitiesRaise business enquiries and apprentice applications through savvy media campaigns driving traffic to company websiteResearch and develop new routes / media / platforms to expand digital reach to target audienceSupport and enhance customer digital activity.About the ResponsibilitiesIn the role of Head of Marketing, duties include:Ownership of the company’s marketing functionSupport the ongoing development of the organisation's websiteCreate and manage interesting and engaging social media activity and maintain ongoing interesting news itemsDevelop and dispatch email marketing campaignsProvide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forumsDesign website banners and assist with web visualsCommunicate with clients, affiliate networks and affiliate partners in support of their internal media campaignsIn conjunction with IT department, conduct keyword research and web statistics reportingDevelop social media engagement and brand awareness campaignsUnderstand web analytics software to monitor the performance of websites and make recommendations for improvementContribute to company and industry blogs and manage e-communicationsDevelop and integrate content marketing strategiesKeep up to date with current digital trendsDevelop an effective contact database and assist with lead generation activitiesAbout youTo be successful for the role of Head of Marketing you have / be able to:Work on own and within a teamA bright, energetic dispositionA calm yet dynamic and engaging personalityA passion for own and others’ development and be able to demonstrate ownership of own developmentContribute and work as part of a team.Communicate in a professional manner at all levels both written and verbal.Excellent relationship building skillsHighly process drivenProactive approach to problem identification and resolutionWork with and through people / people focusedBalance conflicting priorities and respond to deadlinesWork under pressureDesired SkillsAbility to write and implement organisational planB2B + B2C marketing experienceOrganisational skillsUnderstanding of customer perspective and needsCreative, responsive, able to work under pressure and to tight time-scalesConfident and adept when dealing with Key Stake holdersDesired knowledge of automotive industryDesired knowledge of apprenticeships/ training or educationRelevant strategic B2B / B2C marketing experience & competenceCreative, dynamic and engaging materials aimed at various target groups and using a variety of techniques to engage stakeholdersClear and demonstrable understanding of professional, business marketing (B2B & B2C) excellent presentation skillsUp-to-date knowledge of current social media platformsKnowledgeAdvertising, media and communicationsBusiness and technologyE-businessJournalismMarketingCopy writingAbout the rewardsFor the position of Head of Marketing, the role is for 3 days a week, and the working days and hours are negotiable.There is a salary on offer of £30,000 to £35,000 per annum, pro rata, depending on experience, with 25 days annual leave (3 days set aside for Christmas shutdown).How to applyPlease note that eRecruitSmart is advertising the role of Head of Marketing behalf of the Hiring Company and your CV will be sent to the Hiring Manager who is responsible for the vacancy that you have applied to. Please only apply if you consent to these terms.You must have eligibility to work in the UK. Please note, only suitable applicants will be contacted. If your address and contact details are not on your CV, you will not be considered.We look forward to hearing from you!Marketing, creative, copywriting, media, communications, advertising,
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