Join to apply for the Event Sales Manager role at Strateegialabor OÜ.
Key Responsibilities
* Develop and execute sales plans to achieve commercial targets.
* Proactively sell events – awards and conferences.
* Identify and qualify prospective clients through research, outreach, and networking.
* Prepare tailored sales proposals and pitch documents.
* Build and maintain long-term relationships with potential clients.
* Serve as the main point of contact for commercial clients before, during, and after events.
* Manage sales pipeline and activity using the company's CRM system.
* Maintain accurate records of all leads, conversations, proposals, and outcomes.
* Provide regular reporting on sales performance, pipeline status, and forecasting.
* Work closely with the marketing team to align on campaigns and promotional activities.
* Collaborate with the events and content teams to develop commercially viable programmes.
* Contribute to post-event reviews and strategic planning for future events.
Person Specification
Essential Skills And Experience
* Minimum 5 years experience in B2B sales, preferably within events.
* Proven track record in meeting or exceeding sales targets.
* Strong communication and negotiation skills.
* Confident in outbound sales activity, including cold calling and proposal development.
* Experience with CRM system.
* Highly organised and able to manage multiple priorities simultaneously.
Desirable Skills And Experience
* Existing relationships within relevant industries.
* Knowledge of the event lifecycle.
Key Performance Indicators (KPIs)
* Revenue achieved across sales.
* Conversion rates from outreach to closed sales.
* Client satisfaction and retention.
* CRM data accuracy and reporting consistency.
Working Conditions
* Office based in Shropshire, with flexible/hybrid working options available.
* Some travel within the UK.
Seniority Level
* Mid-Senior level
Employment Type
* Full-time
Industries
* Marketing Services
Location: Shifnal, England, United Kingdom
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