Overview
Join to apply for the Senior Local Marketing Manager role at Waitrose & Partners.
Thank you for your interest in our Senior Local Marketing Manager opportunity. As the successful candidate, you’ll lead and own the local marketing plan, planning process, governance and prioritisation of all local marketing activities into a prioritised and resourced delivery plan. This role relies on collaboration with a broad range of stakeholders across retail, marketing channels, space planning and property. Working closely with colleagues across marketing and other key functions, you and your team will be the conduit with Retail for all marketing activity relating to refurbishments and new branch openings.
At a glance:
* Salary: Up to £65,000 per annum depending on skill and experience
* Contract type: This is a temporary opportunity until December 2026
* Hours and location of the role:
* 35 hours per week
* Your home location will be our Bracknell Head Office
* The Partnership has adopted a hybrid working approach meaning you will be able to work a mix of office and home based upon personal needs while balancing business needs. The team attend the office 2 days a week to connect and attend key meetings on more of an ad-hoc basis
* Travel to branches as required
Key responsibilities
* Understands local and store-level market and competitor context and identifies/prioritises required actions/activities
* Leads the development and delivery of a local marketing plan, working collaboratively with a wide range of stakeholders, and ensuring the plan aligns with the overall customer plan and can be appropriately resourced
* Local marketing plans include supporting our retail and commercial strategies to invest in our store estate such as store refurbishments or new openings
* Scope the opportunity for local marketing to partner with property and commercial to create defensive competitor impact activity. Scale of this to be agreed based on ROI
* Coordinates the delivery of local marketing activity, including the production or deployment of toolkits, as appropriate, the briefing of functional specialists, and the oversight of delivery to plan and budget
* Leads, mentors, and develops a high-performing team of marketing and events professionals, fostering a culture of innovation, collaboration, and continuous improvement, with a strong emphasis on target delivery
* Empowers the team to take ownership and accountability, providing clear direction and ongoing feedback
* Act in accordance with the Partnership’s purpose and democratic principles, constructively participating in co-ownership, and demonstrating to customers and each other that it is a better way of doing business. Share knowledge, experiences, ideas and opinion to improve the Partnership
Skills and experience
Essential skills and/or experience you’ll need:
* Extensive marketing experience in a role delivering multi-channel campaigns nationally or locally
* Extensive experience of working with and improving process and planning
* Project management
* Leading cross-functional projects
* Managing budgets
* Managing teams
Desirable skills and/or experience you may have:
* Knowledge of marketing attribution
* Knowledge of customer segmentation
* Omnichannel retailing
* Food retail experience
* Executing change/innovation
* Professional marketing qualification
* Experience gathering insight from data to assist decision makers
* Using data visualisation tools, such as Tableau, to make data-informed decisions
About The Partnership
We’re the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We’re not just employees, we’re Partners, driven by our purpose to build a happier world. As we look to our future, there’s never been a more exciting time to join us.
We’re ruthlessly focused on being brilliant at retail. We continue to innovate, adapt and diversify. Never Knowingly Undersold on price, quality and service in John Lewis and passionately serving food-lovers in Waitrose.
As Partners we all share the responsibility of ownership and in its rewards. We use our voices to contribute to our success, working together through the good and challenging times, holding true to our behaviours and treating everyone with kindness and respect.
We all own making the Partnership somewhere we belong. Embracing our differences and creating an environment where we’re free to be ourselves and can THRIVE. Growing ourselves individually, and as a collective.
As Partners, we make all the difference. And, we all own it.
Important points to note
It’s important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you’ll be informed and provided with information about vetting during the recruitment process and we encourage you to complete any vetting documents quickly to avoid delays. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.
We also recommend that you apply as soon as possible as vacancies can close early if we see a high number of applicants.
We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
* Industries: Retail
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