Your New Role…
CNN is seeking a detail and solutions-oriented Marketing Director to oversee brand, content, and sponsored initiatives for CNN International and CNN Español. They’ll own and develop comprehensive marketing strategies that drive revenue and grow brand affinity for CNN across key international markets and around the world.
This role will report into the Senior Director of Marketing and works collaboratively with the Creative Director to execute all marketing projects, from ideation to execution.
A successful marketing director has experience developing and implementing long‑lead marketing strategies, thrives in cross‑functional collaboration, and has a passion for news and media.
Your Role Responsibilities…
* Strategy Development: Develop and implement global marketing strategy for CNN International and Español’s key initiatives to increase awareness and affinity of CNN’s brand and its subscription products.
* Project Management: Ensure the ideas become realities, managing details and requests to all internal partners to implement the strategy and launch on time.
* Cross‑Functional Collaboration: Work across the news organization to ensure alignment on brand, content, and sales initiatives, user experiences, and brand messaging across all touchpoints.
* Media Planning: Provide thought leadership in owned and operated marketing levers, and paid media as applicable, to maximize impact.
* Performance Tracking: Monitor and report on campaign performance, providing insights and recommendations for continuous improvement.
* Compliance: Serve as brand steward and ensure all marketing activations strictly adhere to CNN’s global brand guidelines and standards.
Your Qualifications & Experience…
* Experience: 7+ years in marketing or media, ideally at an agency or within the news media, streaming, entertainment, or tech sectors for a global brand.
* 360 Media Expertise: Broad understanding of all media types—TV, programmatic, social, OOH, podcasts—and their role in achieving brand goals.
* Data‑Driven: Strong analytical mindset with the ability to interpret data, measure campaign performance, and make data‑backed decisions to optimize campaigns.
* Creative Problem‑Solving: Ability to think creatively and strategically to overcome challenges and create innovative solutions.
* Strong Communication Skills: Excellent verbal and written communication skills, with the ability to present data‑driven insights and recommendations to stakeholders across editorial and commercial teams.
* Project Management: Strong organizational and project‑management skills with the ability to juggle multiple initiatives and deliver results under tight deadlines.
* Education: Bachelor’s degree in Marketing, Business, or a related field.
* Attitude: Self‑starter, curious, willingness to learn, client‑centric, strong work ethic, and nimble.
* Industry Knowledge: Experience marketing a global brand and/or in international regions is a plus.
Hybrid Working
This role is advertised as a hybrid work model, combining remote and in‑office work, following our current company policy and to be agreed with your line manager. Subject to any applicable laws, WBD / your line manager reserves the right to change this working agreement where essential to business needs and upon reasonable notice.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds, and experiences. Being an equal‑opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
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