Overview
Are you a results-driven digital marketer with a talent for turning data into growth? Laundryheap is looking for a Digital Marketing Manager to lead the testing, execution, and optimisation of our paid media, a key driver of our global expansion.
Responsibilities
* Execute and iterate all global paid media activity across Google, Meta, YouTube and others to drive new user acquisition and revenue growth
* Be the owner of our paid campaigns, managing everything from set-up, testing and forecasting to daily optimisations and detailed reporting
* Develop our data-driven experimentation roadmap, running A/B and multivariate tests on ad copy, creative, audiences and landing pages to unlock new insights and improve performance
* Partner with our design, product and organic social teams to develop and iterate on high-performing assets, providing clear, data-backed insights on what\'s working and why
* Analyse performance data to identify trends and translate them into strategic recommendations for our broader growth and marketing initiatives
* Stay ahead of the curve on industry trends and best practices, recommending new opportunities for innovation and efficiency
* Provide strategic performance reports that clearly communicate results, insights and future opportunities
Qualifications and Preferences
* A seasoned digital marketer with 3+ years of experience in paid media management, with at least 2 years focused on paid social campaigns. Strong Google PPC and Meta Paid Social knowledge is a must; YouTube, TikTok and app advertising experience are a plus
* Proven track record from an agency environment and readiness to apply skills client-side, taking full ownership of day-to-day implementation and optimisation
* Comfort with numbers and data; able to navigate platform tools and analytics suites (eg Google Ads, Meta Ads Manager, GA4, Looker) and turn raw data into strategic insights
* Adept at A/B testing and analysis, with a passion for building and maintaining a rigorous experimentation culture and proving incrementality across channels
* Global mindset with the ability to localise campaigns for different markets and understand cultural nuance
* Strong communication skills; able to brief creative teams and present complex data clearly to non-marketing teams
* Independent, agile problem-solver who thrives in a high-impact, growth-focused environment
* Self-motivated and detail-oriented; comfortable working remotely and contributing to the team, with occasional in-person work at Laundryheap\'s London coworking space (2-3 times per month)
About Laundryheap
Laundryheap is a fast-growing tech start-up revolutionizing the laundry and dry cleaning industry. We pick up, clean & deliver within 24 hours, with the service currently available in 14 markets around the globe. After a successful start, we are now ready to grow our young and dynamic team and continue our international expansion.
We\'re not just a laundry service; we\'re a tech company. We offer a supportive, remote-first environment where your ideas are valued and your professional growth is supported as we expand. This role provides a unique opportunity to build a best-in-class paid media operation from the ground up, making a tangible impact on our global business.
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