Cavu
CRM Lead Distribution
Hybrid
Permanent
About CAVU:
For airports, for partners, for people. We are CAVU.
At CAVU our purpose is to find new and better ways to make airport travel seamless and enjoyable for everybody. From the smallest ideas to the biggest changes. Every day here is about creating better travel experiences.
From our revenue accelerating single platform technology, Propel, through to our world-class hospitality venues including 1903 and Escape Lounges our solutions make travel more seamless and enjoyable for passengers, and more profitable for our clients and partners.
We know that to bring your best ideas, you need the space to think, the right support, and the freedom to be your true, authentic self.
Whether youre working from our offices, from home, in a lounge, or out on the road, we provide the environment to create, innovate, and transform airport travel.
If youre looking for a career where you can make a real impact, bring new ideas to life, and push boundaries, then CAVU is the place for you.
Together, we can reach new heights. Together, we are CAVU.
Whats the role?
Were looking for a CRM Lead Distribution to shape and deliver our CRM marketing strategy across multiple brands and channels. Youll lead a talented team to design and execute high-performing campaigns that drive engagement, retention, and commercial growth on a global scale.
In this role, you will:
1. Develop and execute a multi-channel CRM strategy, delivering personalised, data-driven communications across the customer lifecycle.
2. Lead, mentor, and inspire your team to deliver campaigns that meet ambitious commercial objectives.
3. Collaborate with Data, Content, Brand, Product, and Trading teams to ensure CRM initiatives are aligned with business goals.
4. Oversee campaign execution, optimisation, A/B testing, and reporting to continuously improve engagement and ROI.
5. Champion the strategic use of customer data and enhance the effectiveness of our Customer Data Platform (CDP).
You will have ownership of CRM strategy, segmentation, content planning, and performance measurement, ensuring a data-led, customer-first approach that maximises lifetime value and loyalty.
About You:
You are a strategic, commercially minded CRM professional with:
6. Extensive experience in CRM, retention, or lifecycle marketing (typically 6+ years) and a proven track record of driving measurable growth.
7. Expertise in customer segmentation, journey design, and advanced personalisation strategies.
8. Strong analytical skills and the ability to turn insights into action.
9. Excellent leadership skills, able to motivate and develop high-performing teams.
10. A collaborative mindset, working effectively across complex, matrixed organisations.
11. Passion for creating meaningful customer experiences and a bias for action.
You are customer-obsessed, insight-led, and thrive in a fast-paced, innovative environment.
The Perks:
12. 25 Days Holiday, increasing 1 day per year with service (up to a maximum of 28)
13. The option to buy up to 10 more days annual leave, plus 4 flexible bank holidays
14. 10% Company Pension
15. Annual Bonus Scheme
16. On Site Gym
17. MediCash Scheme
18. A Host of Flexible Benefits & Discounts including up to 50% off our CAVU products such as Escape Lounges and Airport Parking
19. Rail and retail discounts
20. 2 paid volunteering days per year
21. Access to internal events calendar including regular health and wellbeing activities, ID&E activities and education
22. Formal and informal development opportunities, including mentoring programme and learning grants
23. Enhanced parental leave (T&Cs apply
The Interview Process:
24. Recruiter screen about 15 minutes. We will ask about what you are looking for in your next role, your desired package, and your skills relevant to the role.
25. Skills & competency-based interview
26. Values interview
ID&E at CAVU
Were building something brilliant at CAVU: a diverse team of people who reflect the global customer base that we serve. Were proudly part of MAG and together were on a mission to be number one in our industries, and that takes talent in all its forms. With so many exciting roles across businesses, theres space for your unique strengths to shine.
Whether this is your first role or your next big step, we want to hear from you, even if you dont think you tick every box. What matters most is what you bring.
Were proud to be a UK Disability Confident employer. If you need any adjustments to support your application or interview, just let us know. Were committed to helping you perform at your best.
At MAG and CAVU, every journey matters. Our Colleague Communities play a big part in that: Womens Network, Embrace (Race & Ethnicity), Fly with Pride (LGBTQIA+), Mind Matters (Mental Health), PACT (Parents & Carers), RespectABILITY (Disability & Neurodiversity), and the CAVU Global ID&E Affinity Group.
Are you ready to reach new heights? Please apply via the link.
cavu