Product Brand Manager
Working Pattern: Monday–Friday, with flexibility occasionally required to support key launches and business priorities.
Location: Leicester-based office, LE3 8JR, with hybrid working (typically 3 days on site per week)
The role
The Product Brand Manager plays a critical role in shaping and delivering Jason’s Sourdough product agenda, ensuring the range continues to grow in a way that is consumer led, commercially robust and true to the brand.
Reporting into the Head of Marketing, this role is responsible for owning the product lifecycle end to end – from insight-led innovation and renovation, through launch planning and execution, to ongoing optimisation and commercial performance.
This role blends strategic thinking with hands on delivery. It requires a strong understanding of consumers and shoppers, the ability to turn insight into clear product propositions, and the commercial acumen to build compelling selling stories for customers while having a clear understanding of product P&L contribution.
Working closely with NPD, Category, Sales, Operations and external agency partners, the Brand Manager will help ensure Jason’s products continue to stand out on shelf, perform in-market and strengthen the long-term brand.
This is a role for an FMCG Product Brand Manager who is excited by building brands through product excellence, thrives in a fast-moving challenger environment, and is ready to take ownership of meaningful projects with real commercial impact.
The main responsibilities include:
Product Brand Management & Range Ownership
* Own day to day Product Brand Management across the entire Jason’s Sourdough range.
* Ensure products are positioned clearly and consistently in line with brand strategy and consumer needs.
* Manage the full product lifecycle, including launch, optimisation, renovation and rationalisation.
Consumer Insight & Product Strategy
* Develop a deep understanding of Jason’s core consumers, occasions and motivations.
* Work with the Category Manager and insight partners to generate actionable consumer and shopper insight.
* Continuously assess product performance and consumer feedback to inform improvements and future pipeline development.
Innovation (NPD) & Launch Management
* Support the development of the NPD pipeline in close partnership with NPD, Category and the Head of Marketing.
* Lead product specific elements of innovation projects, from concept development through to launch.
* Own go to market planning for new products, including proposition, naming, packaging, messaging and launch activation.
* Coordinate cross-functional launch readiness, ensuring Sales, Operations and Customer Service are aligned.
Packaging Development & Design
* Lead packaging development for new products and renovations, working with design agencies and internal stakeholders.
* Ensure packaging is distinctive, on-brand, compliant and effective at communicating key product benefits on shelf.
Commercial & P&L
* Work cross functionally to build strong commercial rationales for product decisions, balancing consumer value with business performance.
* Support pricing strategy development in collaboration with Sales and Category.
* Monitor product performance post-launch and recommend actions to drive sustainable growth.
Sales Selling Stories
* Develop compelling product selling stories and materials to support conversations with retailers.
* Partner closely with Sales to ensure product propositions are clear, relevant and customer ready.
* Support customer presentations, range reviews and innovation sell-in where required.
Product Specific Promotion & Activation
* Lead product specific promotional planning in collaboration with Category, Sales and Retail Marketing.
* Ensure promotional activity supports both brand and commercial objectives.
* Evaluate promotional performance and feed learnings back into future planning.
Cross Functional & Agency Collaboration
* Work closely with NPD, Category, Sales, Operations and Supply Chain to deliver aligned product plans.
* Manage artwork development, approval processes and timelines in collaboration with Operations and Technical teams
About Us
At Geary’s Bakeries, we’re on a crusade to make proper bread more accessible to more people. We’re passionate about re-imagining the way Great Britain thinks about their everyday loaf. This passion is at the heart of everything we do, and have done, since 1906.
We are ‘born and bread’ in Leicestershire and proud of our long-standing heritage. Today, we operate from three sites on a 24/7 operation. We’re made up of towards 900 people: a friendly, diverse and outgoing team, passionate about making a difference to the bakery industry.
The business has grown rapidly from £5m in annual sales to £125m+ in the last 15 years with strong and consistent profitability. We have an ambition to increase sales to more than £200m+ in the next 3- 5 years. A clear Vision and Strategy has been articulated, and this is being backed with major capital investment and a renewal and upgrading of the people, processes, and systems.
Our brilliant benefits include free delicious bread, BUPA Cashback Plan, Death In Service, a Cycle to Work scheme and a chance to win a £10k worth prizes annually! Plus, if you refer a friend to join our team, you could earn up to £500!
#wearegearys
About You:
At Geary’s, we look for people who show up every day to do their best. We’re a passionate, friendly team and look for the same qualities in our new recruits. We firmly believe your attitude and approach is just as important (if not, more so) than the skills and experience on your CV.
What we’re looking for:
Essential/Strongly Preferred
* Experience in a Product Brand Manager or Assistant Brand Manager role within an FMCG environment.
* Proven experience across:Product brand management / NPD and product launches / Packaging development / Consumer and shopper insight application
* Understanding of the end-to-end product development process, from concept to launch and optimisation.
* Understanding of promotional mechanics and how they impact brand and commercial performance.
Desirable
* Experience working with premium or challenger FMCG brands.
* Experience contributing to range reviews, innovation sell ins or customer presentations.
* Experience working with external agencies (design, insight or creative).
All applicants must have the right to work in the UK, at point of interview, and for the tenure of employment contract. As part of the recruitment process, you will be asked to provide documented evidence of your eligibility to work in the UK.
If you have not heard from us within seven days, unfortunately you have not been successful on this occasion, but we wish you every success in your search for a new position.
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