Salary: £40,000 – £45,000 per annum (dependent on experience)
Contract: Full-Time
Location: Warwick (Hybrid – 2–3 days per week in the office)
Overview
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland).
This is a senior, hands‑on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go‑to‑market strategies tailored to local audiences.
Key Responsibilities
Regional Strategy & Leadership
* Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market
* Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management
* Build and develop a regional team over time, including hiring, coaching, and performance management
* Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities
Marketing Strategy, Research & Execution
* Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity
* Translate insights into effective positioning, messaging, and campaign strategies
* Localise and optimise marketing channels including digital, email, paid media, content, and offline materials
* Collaborate with wider teams to adapt and scale campaigns for the DACH region
* Establish effective performance tracking and reporting, even in limited data environments
* Drive revenue growth across eCommerce and regional sales channels
* Manage and develop key accounts and strategic partnerships
* Align marketing activity with commercial outcomes through targeted sales activation strategies
* Oversee and optimise the full customer journey from acquisition to retention
Partnerships & Market Presence
* Develop relationships with industry partners, ambassadors, and key stakeholders
* Identify and manage participation in relevant trade shows, exhibitions, and events
* Plan and deliver regional campaigns, events, and presentations to internal and external audiences
Product Launches
* Lead regional go‑to‑market strategies for new product launches
* Ensure messaging, pricing, and channel strategies are tailored to local markets
* Coordinate cross‑functional launch activity
* Gather and report market feedback to inform future product development
Reporting & Analysis
* Monitor and report on regional marketing performance, sales results, and pipeline activity
* Produce clear, data‑driven insights to support decision‑making
* Track competitor activity, pricing strategies, and market trends
Key Requirements
* Proven experience in a senior marketing and sales role, ideally within the DACH region
* Strong background in marketing strategy, research, and campaign execution
* Demonstrated success in driving revenue growth within an established market
* Experience building, leading, and developing teams
* In‑depth understanding of DACH business culture and market dynamics
* Fluent German and strong English communication skills
* Analytical mindset with the ability to make informed decisions using incomplete data
* Strong stakeholder management and presentation skills
* Experience within hardware, SaaS, construction, or related industries
* Knowledge of eCommerce platforms, CRM systems, and marketing automation tools
* Understanding of SEO, PPC, CRO, and paid social channels
* Experience launching products into European markets
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