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Primary function is to develop new customer relationships and maintain existing customer relationships, that can generate the potential for the sale of new and used turf equipment and services.
* Actively prospects and forecasts customers and sales for all major product lines so that targets in terms of activity and sales are hit.
* Represents the Dealership in the sale of machinery to customers in a sales area but also to allocated customers outside of that area.
* Executes all sales process steps to achieve high sales performance in conjunction with the sales tools available from John Deere.
* Maintains product knowledge on features and benefits of all equipment, services potentially saleable by the dealership and attends relevant sales training events.
* Maintains current knowledge of financing options to assist customers with securing the purchase of new and used goods.
* Monitor’s competitor activity and products and communicates to the sales management accordingly.
* Coordinates and conducts where necessary new equipment field demonstrations.
* Ensures goods delivery and follow up is carried out by the relevant teams.
* Builds strong and loyal relationships with defined sales area and allocated customers.
* Monitors trends in customers’ business activities and timely communicates to management.
* Uses support from Sales Specialist when required.
* Communicates with sales managers and dealer principle on current deals and key account customers.
Key Attributes:
* Good knowledge of turf equipment and grass operational practices
* Ability to use standard computer applications, internet functions & sales tools
* Familiar with John Deere and competitive products
* Ability to analyse and interpret internal reports
* Ability to work extended hours
* Excellent attitude with integrity and honesty
* Upholds company ethos, vision, mission and culture.
* Adheres to company policies and respect decisions and the reasons for them.
Key KPI’s:
* Turnover and Gross Margin numbers
* Used inventory
* Unit number targets for key product ranges
* Number of booked demonstrations and conversion rates
* Number of quotes and conversion rates
* New account and active prospecting as well as account preservation and prospecting
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