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Head of marketing, sweets and chocolate

York (North Yorkshire)
Valeo Foods UK
Head of marketing
Posted: 16h ago
Offer description

Company Description

Valeo Foods UK is the creative force behind an array of beloved brands spanning indulgence, innovation, and tradition. From the iconic crunch of Kettle Crisps to the sweetness of Rowse Honey, and the heritage of Matthew Walker puddings, our portfolio reflects our commitment to quality and diversity. Our family of brands extends further, encompassing products and experiences across Barratt sweets, Metcalfe Popcorn, and more. Join us on a journey where passion meets flavour, crafting experiences that bring people together and delight taste buds.


Job Description

Now, we’re looking for someone special to lead in one of the most exciting spaces in our business — Sweets and Chocolate. This isn’t just another marketing role. It’s an opportunity to redefine how we bring joy to consumers, celebrate brands that are part of British culture, and lead a talented team through a new era of creativity, connection and growth.

As Head of Marketing, you’ll be the driving force behind a category bursting with personality and potential. You’ll lead the strategy and execution across both Valeo-owned and retailer-owned brands, ensuring we hit, and ideally exceed, our ambitious targets. You’ll bring energy, commercial acumen and storytelling flair to every plan, campaign, and conversation.

You’ll also be a mentor and motivator, building a high-performing, high-support team that thrives on collaboration and innovation. Internally, you’ll champion the vision for your category; externally, you’ll be its figurehead, representing our brands with pride and purpose across the industry and with our retail partners.

You’ll have the freedom to shape strategy, drive brand building, and embed marketing excellence across the business. From leading our annual strategy review to overseeing monthly performance and crafting compelling brand plans, your influence will be felt across every touchpoint.

Applications close on Monday, 20th October 2025, so don’t miss your chance to apply.


Responsibilities

* Lead strategy and execution across Valeo-owned and retailer-owned brands within the Sweets and Chocolate category.
* Hit, and ideally exceed, ambitious targets with energy, commercial acumen and storytelling flair.
* Mentor and motivate a high-performing, collaborative team; champion the category vision internally and represent the brands externally with pride.
* Shape strategy, drive brand building, and embed marketing excellence across the business.
* Lead the annual strategy review, oversee monthly performance, and craft compelling brand plans.


Qualifications

* Are a passionate marketeer who understands both creativity and commerciality.
* Bring experience leading and inspiring teams in FMCG brand or category roles.
* Can translate data and insight into meaningful consumer stories.
* Know how to build relationships with colleagues, agencies and retailers alike.
* Thrive in a fast-paced environment where you can make things happen.
* Believe in nurturing talent and leading with authenticity.


Additional Information

In return, you’ll join a business that gives you the scope to make an impact, the autonomy to innovate, and the support to do your best work, all while shaping the future of some of the nation’s most loved brands.

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