Overview:
We are looking for a motivated, adaptable, and dynamic part-time (4 days) menswear PR coordinator to join our team.
About Couverture & The Garbstore:
Established by husband-and-wife duo Emily Dyson and Ian Paley in 2008, Notting Hill-based concept lifestyle store Couverture & The Garbstore has quickly gained cult status through its ‘shop independent’ philosophy, championing emerging and independent brands from around the world.
We pride ourselves on our independent, creatively driven approach both in the brands we work with and in developing our roles and team members.
PR Responsibilities:
* Proactively pitch new season products and stories to top-tier menswear and contemporary streetwear media for product placement.
* Create, develop, and execute multi-channel PR campaigns.
* Promote Couverture & The Garbstore as a world-class shopping destination via international press, visitor guides, and other consumer-facing platforms across online, print, and social media.
* Prepare monthly coverage reports to share with the wider marketing team.
* Coordinate with Store Managers for sample product loans and call-ins promptly and efficiently.
* Conduct in-store appointments with journalists, stylists, VIPs, and influencers.
* Handle VIP dressing and loans to maximize brand awareness.
* Research, manage, and grow influencer relationships to increase awareness of Couverture & The Garbstore.
* Conduct VIP and industry seeding across mainstream fashion, music, and lifestyle sectors.
Candidate Requirements:
* Excellent network of menswear and contemporary streetwear media contacts, including nationals, supplements, consumer, style, and trade outlets.
* Established list of influencers and key industry players.
* Established list of menswear stylists for press call-ins and appointments.
* Ability to work independently and proactively.
* Efficiently collaborate with other departments such as web, creative, and retail.
* Minimum of 3+ years of experience in fashion and/or lifestyle PR and communications.
* Understanding of competitors and awareness of market activity.
* Bachelor's degree in marketing, PR, communications, or related field.
* Proficiency in Microsoft Office; Photoshop skills are desirable.
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