Senior Marketing Executive
Location: Lancing, West Sussex, BN15 8UW with Hybrid option following probation
Contract Type: Permanent
Salary: £37,800.00 per annum, Band F, Level 3 About the Role
Our Senior Marketing Executive will be expected to engage with all areas of Unity & TSA's activities and will be expected to attend meetings with peers across the association. The role will contribute ideas and co-lead the marketing strategy to support Unity's growth.
The Senior Marketing Executive will take responsibility for leading the delivery and implementation of Unity's marketing strategy, supporting the company's business plans for the next 3-5 years.
Collaborative working is essential, with partners, clients and internal teams to enhance Unity's brand positioning, marketing effectiveness and client engagement for Unity products and services, and market positioni
Deliver lead generation campaigns to achieve company financial goals
Create & execute marketing plans including marketing campaigns that align with strategic objectives.
Brand-building initiatives including communications to prospective clients and existing clients.
Content creation (blogs, white papers, newsletters, print and social media posts) and monitoring performance, including optimising landing pages and improving SEO rankings.
Marketing Activity and Responsibility
Oversee the annual planning of marketing activities by setting clear objectives, goals, and measurable KPIs.
Deliver cost effective solutions for successful social media campaigns, email newsletters and campaigns, SEO, CRM, PPC, advertising, sponsorship, photography, SMS, print, CRM, online, direct mail, printed collateral, website analytics, and web optimisation
Working closely with the Head of Sales to determine priorities and drive more commercial growth through brand building and lead generation
Collaborate with internal teams to support cross-marketing activities and ensure alignment between New Business and Existing Business teams for well-prepared campaigns
Comprehensive marketing knowledge across direct and digital channels in tactical areas and campaign execution
What we offer as our Senior Marketing Executive:
~ Ongoing learning and professional development opportunities
~28 days annual leave, rising to 32 days after 2 years, plus additional time off over Christmas
~ Flexible working options to suit you, your role, and your team
Strictly no agencies.
We offer flexible working arrangements to support diverse needs and lifestyles, ensuring that our teams can thrive both professionally and personally. We welcome and encourage applicants from all walks of life, believing that varied perspectives strengthen our innovation and community.