Job Description
Key Responsibilities:
1. Develop the marketing plan for the SETON brand and business, aligned with the product portfolio strategy & priorities as well as the regional sales strategies, aiming to reach sales targets by acquiring new customers, increasing customer loyalty and generating recurring sales. The plan contains new product launches, direct mail campaigns, industry specific multi-channel go to market campaigns, seasonal promotions and other brand and loyalty programs.
2. Take overall responsibility for the SETON brand guidelines, ensuring consistent and effective application across all EMEA marketing materials and campaigns. Act as the go-to expert for brand compliance and guidance across all communication channels (print, email, social media, online, etc.).
3. Own the execution of the plan for the UK business, working closely with the local marketing team, and oversee and manage the execution of the plan in the other regions, working closely with the local marcom managers and marketing teams.
4. Fully align with the direct mail and digital teams to ensure the right balance between online and offline traffic generation and maximise ecommerce revenue as well as offline quote conversion.
5. Analyse sales, marketing and e-commerce performance on a daily basis, proactively raise and address performance issues or opportunities, and measure the effectiveness of the marketing spend...