Off-Trade Controller – National Beer Brand – London - Up to £85,000 plus package
I am excited to be partnered with one of the most up and coming beer brands which has gained listings across the globe. This business has an exceptional track record in growth, a product range like no other and a strong presence across both the On & Off trade.
As the Off-Trade Controller, you will primarily be focusing on maximising and growing accounts across key grocery multiples and wider off trade channels. This role will play a pivotal role in developing the off-trade strategy across major multiple groups (Tesco, Sainsburys, Waitrose) along with developing relationships, managing P&L and supporting the founders in their export expansion.
Experience in Drinks FMCG along with work across the Top 4 Grocers is essential and a background in EXPORT would also be preferred.
Company Benefits:
* Competitive salary with performance-related bonus.
* Comprehensive benefits package including health insurance, pension scheme, and company car.
* Opportunities for professional development and career progression.
* The chance to work with a leading brand in a dynamic and fast-paced industry.
Your role as the Off-Trade Controller will include:
* Lead and deliver the commercial strategy for the Off Trade channel across grocery, wholesale, and e-commerce.
* Manage and grow relationships with key multiples including Tesco, Sainsbury’s,Waitrose and other national retailers.
* Develop and implement joint business plans to deliver profitable growth and increased market share.
* Manage and develop key export markets, with direct account management of the USA.
* Build and maintain strong, trusted relationships with buyers and senior retail stakeholders.
* Monitor market performance, identify new opportunities, and deliver category-led solutions.
* Collaborate closely with marketing, finance, and supply chain teams to align on commercial goals.
* Take ownership of sales forecasting, budget management, and delivery against targets.
Have you achieved any of the following:
* Proven experience in Off Trade sales within the drinks FMCG sector (spirits experience preferred).
* Strong track record of managing top-tier retail accounts and securing profitable growth.
* Established network and excellent relationships with buyers across key multiples.
* Strategic thinker with strong negotiation skills and financial acumen.
* Results-driven, resilient, and motivated by delivering growth in a competitive market.
* Strong leadership qualities and the ability to influence cross-functional teams.
If you are interested in having a chat about this role, please forward updated CVs to Mark at COREcruitment /
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