The Social & Digital Strategist is responsible for developing, delivering, and optimising social media and digital marketing activity across client accounts and agency channels. This role combines strategic planning, content creation, campaign management, client communication, reporting, process development, and commercial input to ensure clients receive consistent, high-quality, results-focused marketing support.
The role requires a strong understanding of social media platforms, digital marketing trends, brand voice, content planning, copywriting, paid media, reporting, and client relationship management. The Social & Digital Strategist will work closely with the creative team and management to support client growth, improve internal efficiency, and contribute to the development of new agency services and product packages.
Key Responsibilities
* Develop and implement social media strategies aligned with client objectives, brand positioning, and wider marketing goals.
* Plan, manage, and schedule content calendars across Instagram, Facebook, LinkedIn, TikTok, and YouTube etc..
* Write copy, captions, campaign messaging, and content ideas tailored to each client’s tone of voice.
* Brief and collaborate with the creative team on photography, video content, campaign assets, and social-first creative.
* Monitor, moderate, and engage with online communities across client social media accounts.
* Stay up to date with industry trends, platform updates, algorithm changes, content formats, and SEO best practice.
Reporting, Analytics & Campaign Performance
* Analyse campaign and content performance using Google Analytics, Meta Business Suite, platform insights, and other reporting tools.
* Deliver clear reporting on campaign performance so clients can understand the value of their investment.
* Use performance data to make recommendations for future campaigns, content direction, and digital strategy.
* Support the management and optimisation of paid social campaigns across Meta and Google where required.
Process & Documentation
* Set up and improve internal processes to increase consistency, efficiency, and quality across the agency.
* Create new document types, templates, workflows, and supporting materials to assist the wider team and improve client delivery.
* Maintain organised documentation for campaigns, client activity, content planning, and reporting where required.
Account Management
* Manage client relationships directly, acting as a key point of contact across ongoing projects and retained activity.
* Communicate with clients in a professional, proactive, and organised manner.
* Support clients with campaign planning, content approvals, project updates, reporting, and strategic recommendations.
* Work beyond purely delivering on briefs by identifying opportunities, guiding clients, and helping shape marketing activity.
Commercial & Product Development
* Support the development of new agency product packages designed to upsell existing clients and support new business conversations.
* Contribute ideas that improve the agency’s service offering, client retention, and commercial growth.
* Identify opportunities to expand client accounts through additional services, campaigns, or ongoing support.
Proposal & Campaign Generation
* Generate new campaign concepts, client proposals, and marketing ideas at pace.
* Support fast-turnaround proposal work for key clients and new business opportunities.
* Create campaign outlines, messaging structures, and strategic recommendations to support client growth.
* Support the agency’s copywriting output across client accounts by creating accurate, brand-aligned copy for social, web, blog, email, and campaign use.
* Develop, manage, and refine AI-assisted copywriting tools and agents trained on website content, brand assets, and target audience data.
* Use AI tools to improve copywriting efficiency while maintaining accuracy, quality, and consistency with each client’s tone of voice.
* Continue refining AI-generated outputs to save time on copywriting tasks and allow greater focus on strategy, planning, and client development.
* Plan and produce blog content for client and agency channels.
* Support email marketing activity through copywriting, campaign contribution, and content planning.
* Contribute to wider digital marketing campaigns across social media, email, blog, website, and paid channels.
This job description is not intended to be all-inclusive.
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