Job Description
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2/16/26
Amsterdam, NLD, 1012 KZ, | Assens, DNK, 5610, | Bremen, DEU, 28217, | Carnaxide, PRT,, | Gentofte, DNK, 2820, | Herts, GBR, WD3 3TH, | Lummen, BEL, 3560, | Madrid, ESP, 28050, | Nyköping, SWE, 61 132, | Rome, ITA, 142, | Waalre, NLD, 5582 LA, | Westerlo, BEL, 2260,
Global Brand Manager
Global Brand Manager
Location - Can be based anywhere in Europe
Summary
The Global Brand Manager is a thought leader who sets the strategies and develops/executes the tactical marketing plans for the brand(s) to achieve budgeted objectives. These strategies include pricing, new product development, communication, promotion, and social/digital. The Global Brand Manager leads cross-functional teams and third-party agencies to ensure the marketing plans are executed with excellence. He/she has a strong understanding of the P&L and budget management to achieve profitability targets. The position demands strong analytical skills and creative thinking to identify market insights and turn them into leverageable business opportunities. In addition to core brand responsibilities, the Senior Brand Manager is expected to be an influential leader across the organization.
Key Responsibilities
Leads all activities relating to Premium Cigar brand management including pricing, promotion, product, packaging, advertising, digital, and product innovation.
Sets the short-term and long-term strategies for the brand(s) and develops/executes the annual tactical marketing plan to attain volume and profit commitments.
Effectively leads cross-functional team meetings to deliver the tactical activities of the marketing plans and ensure projects are delivered on time and within budget.
Mines for consumer and competitive insights, translating those insights into leverageable growth opportunities.
Continually drives to strengthen product portfolio through line extensions, innovation platforms, and customer product development.
Leads 3rd party agencies to ensure messaging and activities are delivered against brand strategies and brand integrity/voice is maintained.
Drives to improve profitability through pricing, margin/mix, sku rationalization, and cost reduction activities.
Analyzes P&L and identifies issues; recommends and implements necessary action plans to achieve brand objectives.
Plans and manages the annual marketing spending budget to ensure the brand activities are delivered according to the tactical plan and that profitability targets are achieved.
Maintains a strong understanding of consumer, customer, and competitive trends within the Premium Cigar industry.
Qualifications
Bachelor's degree in business, marketing, finance, or other related discipline; MBA strongly preferred
Minimum 8+ years of relevant experience in consumer marketing & global brand building
Demonstrated ability to lead organizations and develop high-performance teams
Experience in developing and executing strategic plans
Proven experience working collaboratively with Sales & Operations teams to drive results
Experience leading and working cross-functionally in matrix organizations
Excellent oral and written communication/presentation skills
Strong financial acumen, prior P&L responsibility
Creative thinking
About Scandinavian Tobacco Group
Scandinavian Tobacco Group is a global leader in cigars and tobacco products, with a legacy spanning over 250 years. Our iconic brands—such as Signature, Cohiba, Macanudo, and Partagas—have long been associated with craftsmanship and celebration.
Today, we're evolving. Our focus is expanding to include Next Generation Products, with nicotine pouches leading the way. These products represent our commitment to harm reduction, consumer choice, and sustainable innovation. We operate in over 100 countries with a diverse team of 10,000+ employees. Our values are rooted in: Equal Rights: We foster an inclusive culture where everyone has the opportunity to thrive.
Sustainability: We're reducing our environmental footprint across our supply chain and product development.Development: We invest in our people, offering clear paths for growth and learning. Join us in shaping a future where adult consumers have access to modern, responsible nicotine alternatives—and where you can craft a career that truly makes you more.
If you are currently working in STG, please click on Emloyee Login to apply to our internal positions