About SailGP
The Rolex SailGP Championship is the world's most exciting race on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium venues worldwide. Top athletes fly identical, high-tech F50 boats faster than the wind at speeds approaching 100 km/h – racing for the future, championing a world powered by nature.
We want to deliver Grand Prix racing and sporting stories to captivate fans across the world. Create spectacular, shareable moments by elevating the personality in our sport.
Showcasing the pinnacle of on-water racing, innovative technology and world-class waterside event experiences in iconic cities around the world. Captivate global audiences and inspire the next generation of fans.
Role Overview
SailGP is seeking a dynamic Senior Marketing Manager to lead brand growth and awareness across Europe and the Middle East. Based in London, you'll drive the development and execution of event marketing strategies across key EMEA markets - including campaign activations, ticketing, broadcast tune-in, digital, social and partnership initiatives.
Reporting into the Head of Marketing - EMEA, this role will work with, and provide direction to, the local event marketing teams and agencies to deliver a compelling, consistent international brand. This role requires a high level of creativity, a digital marketeer with attention to detail and excellent project/people management skills, as well as significant experience of devising and delivering effective marketing strategies in a growing sports entertainment business.
You will lead cross-functional campaigns working closely with Communications, Brand, Social, Content and Partnerships teams to amplify SailGP's brand activity and engagement in EMEA.
Key Responsibilities
Audience growth & Fan engagement (year-round focus)
* Own audience profiles and insights, establishing yourself as the resident expert on fan needs, behaviors, relationship with SailGP and engagement opportunities-informing broader marketing, media and event strategies.
* Partner with the Head of Marketing to identify and create fan-first, culturally relevant experiences that authentically connect SailGP with sport, lifestyle, and entertainment communities.
* Expand beyond event marketing to drive awareness and fan acquisition through integrated campaigns that drive broadcast viewership and SailGP+ subscriptions.
* Collaborate with the Head of Marketing to develop the annual plan in tier 1 markets, and own project management and execution to deliver against it.
* Own the shape of the fan journey and focus our efforts on achieving maximum positive impact at every stage
Event marketing & campaign management
* Lead end-to-end event marketing campaigns across EMEA, driving fan engagement, audience growth, and achieving KPIs such as ticket sales, awareness and engagement.
* Develop and manage a digital-first marketing toolkit and creative assets to support local teams and amplify messaging through stakeholders, media and partnerships.
* Provide creative leadership (in partnership with design and video teams) to deliver high-performing, insight-led creative assets tailored to regional audiences. Ensure briefs are in clear objectives and creative inspiration to drive the most engaging output.
* Work closely with the Social & paid media team to run campaigns across social, email and content marketing, to maximise ticketing and fan acquisition outcomes.
* Be creative with bringing well researched activation ideas to partners & key stakeholders, which support our growth strategy and aim to deliver world-class fan experiences.
* Maintain post-event buzz through strategic activations and targeted campaigns that deepen fan engagement and fuel ongoing advocacy for SailGP.
Ticketing promotion
* Support ticket launches and sales leading up to each event with relevant plans, campaigns and creatives to drive awareness and conversion.
* Collaborate with cross-functional teams to develop persuasive and informative content for ticketing promotions across various channels, including social media, paid digital, email, website and print materials.
* Analyse the performance of ticketing campaigns, working closely with the social, content and paid media team to optimise results.
* Support the Ticketing team by providing regular insights, learnings and recommendations for future events, highlighting successes and areas for improvement.
Reporting & Analysis
* Deliver weekly media reporting, contribute to monthly marketing reports, and own timely post-event wrap reports that capture insights and drive ongoing campaign optimisation.
* Manage the regional Marcomms budgets to ensure efficient, impact-driven allocation across channels and initiatives.
* Analysing customer data, identifying target audiences and creating segmented campaigns for different customer groups.
* Tracking KPIs, analysing data to identify trends and insights as well as provide regular reporting across all marketing campaigns and channels
What We Offer
* A unique opportunity to shape the voice of one of the world's most forward-thinking sports properties.
* A dynamic, fast-paced, and purpose-driven environment.
* Location - Based in London, United Kingdom. Hybrid working model with a minimum of 3 days per week in the London Office
Qualifications & Requirements
* 7+ years of experience in marketing, ideally within sports or entertainment industries
* Proven track record of building and executing multi-channel campaigns that drive ticket sales, fan acquisition and brand growth
* Deep understanding of Europe and Middle East market dynamics, digital marketing, media trends and audience behavior
* Exceptional project management and organisational skills, with the ability to manage multiple workstreams and deadlines
* Experience working with creative and media agencies, managing integrated, multi-channel marketing plans
* Creatively led with the ability to inspire standout campaigns and confidently present ideas to senior stakeholders and partners
* Collaborative and comfortable working across global and cross-functional teams, with a proactive, solutions-oriented mindset
* Entrepreneurial spirit with a strong work ethic, high attention to detail, and passion for exceeding expectations
Please note: This role may involve travel to events within Europe and the Middle East.
SailGP is proud to be an equal opportunity workplace committed to building a team culture that celebrates diversity, equity and inclusion.