Product Marketing Lead Buckinghamshire/Hybrid Our award-winning client is seeking a Product Marketing Lead to join their team on full time permanent basis. As Product Marketing Lead, you will be responsible for designing and delivering high-impact marketing campaigns that drive growth to support the business objectives. The Product Marketing Lead will work closely with the Product Marketing Manager, marketing and business development teams and stakeholders. Ensuring all activity is aligned and contributes directly to achieving annual targets across products and services. Key responsibilities: * Plan, create and optimise integrated marketing campaigns to drive sales growth and support acquisition and retention targets. * Develop marketing plans with clear timelines, measurable outcomes and alignment to organisational KPIs. * Lead production of campaign assets (branding, content, website, graphics, video) and manage cross-channel delivery (digital and traditional). * Monitor, test and optimise live campaigns, tracking KPIs including ROI and cost of acquisition. * Produce post-campaign analysis and industry insights to inform future strategy and product development. * Support the Product Marketing Manager, supervising resources and ensuring effective execution of marketing plans. Key skills/requirements: * Able to plan and use digital media effectively * 3 to 5 years’ experience of working in a marketing department, preferably in a commercial environment * In-depth experience of executing integrated multichannel marketing campaigns with a particular focus on digital marketing * In-depth experience and a thorough up-to-date knowledge of marketing campaign management, systems and reporting. * Ability to build effective business relationships * Effective PC skills including Word, Excel, PowerPoint * Ability to use CRM database and create reports * Excellent communication skills Company Benefits: * 25 days holiday (excluding bank holidays) * Private healthcare and dental cover * Other salary sacrifice schemes * Life assurance * Free onsite parking * Hybrid working About Us: FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions