Are you excited about a career in PR?
Do you want to work for an award-winning B2B PR Agency?
As a PR Account Executive, you will be heavily involved in brand liaisons, press release writing and feature placements, media relationship building and driving client coverage across a broad range of B2B media.
Overview of the Role
An Account Executive (AE) provides vital support for the wider team, carrying out the day-to-day execution and administration tasks for our portfolio of industry-leading clients. With the support of the wider PR team, the AE completes support tasks as directed to ensure clients are happy and accounts are well structured and organised. They have excellent communication skills, are highly organised, detail-oriented and able to multitask. In addition to providing the crucial support to keep client accounts on track, an AE is heavily involved in brand liaisons, press release writing and feature placements, media relationship building and driving client coverage across a broad range of B2B media.
To be successful in this role, an AE is an enthusiastic and driven individual who is equally at home picking up the phone to a journalist, completing feature research, updating a client report or drafting press releases. They are the kind of person who is always on the hunt for the latest trends and who can’t wait to share their passions with the wider team. A dynamic person, they communicate effectively through written, audio and face-to-face channels. The sky is the limit, as they will be able to take on as many diverse challenges as they are capable of and for which they express a desire to get involved.
Typically, an AE will be in the role for one to two years (dependent on experience) and must have an interest in PR and a notable passion for the industry, especially within retail, F&B and property sectors.
Role and responsibilities:
Client Relationships
1. Establish strong relationships with existing and new clients across all accounts, proactively nurturing these relationships through day-to-day contact, client meetings, coverage generation and general support
2. Responsible for the day-to-day delivery of client work, ensuring it is all geared towards helping to achieve their desired outcomes
3. Collate, analyse and evaluate media coverage; circulating to clients and brands
4. Attend and promote client events to the media
5. Actively participate in the preparation and management of meetings, including compiling reports, agendas and meeting notes as necessary
6. Handle clients’ LinkedIn accounts (where applicable)
7. Media relationships
8. Responsible for developing our media lists
9. Build and nurture relationships with key media contacts across various touchpoints and platforms (including podcasts and national media as well as traditional trade media)
10. Identify openings for media opportunities
11. Sell-in news stories and features to the media daily
12. Monitor the media, including newspapers, magazines, broadcasts, podcasts, socials, for coverage, opportunities and articles of interest for clients
13. Research, write and pitch press releases, new stories, feature ideas, client commentary and case studies by phone, email or in person to B2B media across various platforms and touch points.
14. Be well read across B2B sector media and have a strong knowledge of media outlet opportunities
15. Story generation – undertake media and desk research in support of client campaigns, contributing to team features and brainstorming meetings to generate coverage for clients
16. Monitor media coverage and report results to the wider team and clients
Team support
17. Work as part of an account team to implement the PR activities that feed into the bigger client strategy
18. Handle the administration for a portfolio of client accounts, including tracking press coverage, maintaining media contact databases (and our bulletin database), preparing feature calendars, updating press releases and coverage archives, as well as client image libraries
19. Lead on client reporting
Internal
20. Contribute to and inspire a ‘laugh and learn’ culture
21. Champion our values and brand at all times
22. Support our brand, coordinating weekly bulletins, driving our social media and updating the website
23. Where required, provide support for agency growth and development of new business
24. Where required, be involved in new business pitches
About the Company
We are an outcomes-orientated B2B PR consultancy specialising in all aspects of the built environment. Working as an extension of our clients’ teams, we are focused on using strategic communication to help achieve commercial objectives. We represent some of the leading owners and asset managers in the industry, driving demand by devising and implementing communication strategies for many of their best-known landmarks. We also work with brands and businesses providing services to the sector, and represent a growing number of clients corporately
What We Offer
25. Hybrid working (Tuesday –Thursday based in London office)
26. Flexible hours
27. Company culture prioritises work-life balance
28. Annual appraisals, half yearly reviews and a monthly 1-2-1
29. Mental health and wellbeing support, including mental health first aiders
30. Great office environment, with benefits including free fitness classes, events and association discounts, barista on site, and beer on tap
31. Competitive salary and discretionary bonus
32. Generous pension – 10 per cent contribution
33. 24 days’ leave (including a day for World Mental Health Day and three days between Christmas and New Year), plus statutory days
34. Commitment to ongoing training and development, including third-party training