Social Media Lead (Content & Video Focus) Huddersfield Marketing Full time Permanent
Social Media Lead (Content & Video Focus)
Location: Huddersfield
Company: Buy It Direct
Salary: Up to £35, DOE
About the Role
We’re looking for a creative, commercially-minded Social Media Lead to join our growing digital team at Buy It Direct.
You will sit at the crossroads of content, creativity, and commercial success, taking responsibility for how our brands appear across social media while delivering measurable impact on traffic, engagement, and sales.
From appliances to tech, you’ll bring products to life through scroll-stopping content, influencer collaborations and data-led campaigns — with a strong focus on video-first storytelling.
What You’ll Be Doing
Social & Content Creation
1. Plan and execute organic social strategies across Instagram, TikTok, Facebook and emerging platforms
2. Own and manage content calendars aligned to product launches, seasonal campaigns, and promotions
3. Create, shoot and edit engaging video content (Reels, TikTok’s, short-form video) that brings products to life
4. Write compelling, on brand copy that balances creativity with commercial impact
5. Stay ahead of trends and translate them into relevant, high-performing content
Performance & Paid Media
6. Own the paid social media roadmap across Meta, Google, TikTok and other platforms
7. Monitor and improve performance
8. Support creative testing and audience targeting to drive continuous improvement
9. Deliver clear, insight-led reporting to inform future strategy
Campaign Integration
10. Align organic, paid and influencer activity into cohesive campaigns
11. Support product launches and key trading periods
12. Define KPIs and deliver monthly performance reporting
13. Continuously identify opportunities to grow reach, engagement and revenue
What We’re Looking For
14. Proven experience in social media, content, influencer or performance marketing
15. Strong understanding of both brand storytelling and data-led marketing
16. Hands-on experience creating and editing short-form video content for social
17. Experience managing or collaborating with paid media campaigns or agencies
18. Confident in analysing data and turning insights into action
19. Excellent copywriting and communication skills
20. Highly organised, proactive, and full of ideas
21. Commercial mindset with a passion for creating content that actually performs
Why Buy It Direct?
At Buy It Direct, we’re not just selling products — we’re creating brands.
You’ll have the opportunity to:
22. Work across a diverse mix of appliances and tech-branded products
23. Experiment with video-first, creator-led content
24. See your work directly impact real commercial results
25. Be part of a fast-paced, ambitious team where ideas are encouraged and tested
The Opportunity
This role is perfect for someone who:
26. Loves creating content but also cares about performance and results
27. Wants to move beyond “just posting” into full-funnel marketing
28. Is excited by the blend of creative storytelling + commercial impact
If you’re ready to produce content that not only looks good but also drives growth, we’d love to hear from you.
At Buy It Direct, we dare to be different. We've built this business from the ground up to become one of the UK's largest and fastest growing online retailers. We are proud of the products and services we provide across our six well recognised, award-winning online brands including Laptops Direct, Appliances Direct, Better Bathrooms and Furniture. We listen, learn and challenge the status quo, paying attention to the details that matter and want to delight our customers by putting them at the heart of what we do, to really understand what matters to them.
Hours39.5Benefits· Healthcare cash plan · Free parking · Birthday off after a year · Holiday purchase scheme so you can get that work life balance · Staff discount scheme · Autonomy to make a difference!Share: