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Are you a talented Content Producer with a passion for storytelling in Aged Care and helping families navigate their care journey? Do you thrive in a hands-on role where you can ideate, collaborate, produce, create, execute and optimise visual & written content that drives impact? Like to work with a collaborative and growing team based on the Gold Coast? Aged Care Decisions is looking for an experiencedDigital Content Producerto join our team.
If you are eager to use your skills to make a real difference, you understand the mindset of the Home Care and Aged Care landscape, plus have a proactive attitude, we’d love to hear from you!
The Digital Content Producer is responsible for bringing the Aged Care Decisions and Care Decisions brands to life through compelling video, motion graphics, multimedia and written storytelling. This role will plan, film, edit, take photos, copywrite and animate content that educates, inspires, and supports families navigating aged care, while also showcasing the business customer value propositions, driving engagement and elevating brand trust + awareness across digital channels.
Working closely with the marketing function, the client services team and leadership stakeholders, the successful candidate will play a key role in humanising the Aged Care Decisions experience through visual and engaging content, simplifying complex information into plain English and delivering content that resonates emotionally and builds confidence at every step of the care journey.
About Aged Care Decisions
Our mission is to bring comfort to people by empowering them in their home care and aged care experience. That is why we go above and beyond in every aspect of the company to support families on their aged care placement journey.
Aged Care Decisions (ACD) is Australia’s largest Aged Care Placement Service. Servicing the whole of Australia, ACD assist families looking to place into Residential Aged Care or In Home Care. Our unique custom-built technology coupled with our dedicated support team allows us to find the best matched facilities based on care needs and preference. Whether the placement timeline is relaxed or urgent, our service can accommodate.
What you will be doing
Concepting, ideating, scripting, storyboarding, capturing and editing high-quality visual content in line with the Aged Care Decisions content strategy ambitions
Collaborating with the marketing team to translate briefs into visual engaging stories with impact
Work cross-functionally to understand content needs from care advisors/client services, customers and digital channels
Proactively pitching content ideas that support lead generation campaign activity, milestones or community engagement
Contributing to the ongoing development of a visual content strategy that aligns with brand tone and marketing goals
Usingsearch engine discoverability best practicesto create content that improves search visibility and engagement.
Publishing, updating and broadcasting content across companywebsites, social media, Facebook ads, native advertising, database (eDM, SMS & Automations) and more.
Who are you?
Demonstrated experience as a videographer, content producer and content creator in a commercial or agency setting
Strong storytelling instincts with the ability to adapt tone and format for different audiences (e.g. families, providers, internal teams)
Advanced skills in Adobe Creative Suite (Premiere Pro, After Effects, Illustrator, Photoshop, Audition) or equivalent tools
Experience creating content optimised for social media, web and email platforms
Ability to self-manage production timelines, prioritise tasks and work across multiple briefs simultaneously
Strong understanding of video accessibility (e.g. subtitles, contrast, pacing, voiceover)
High-level English proficiency excellent grammar, communication, and attention to detail are a must.
Adoerwho takes ownership of tasks and executes efficiently.
Strong writing and storytelling skills with the ability to create content that isclear, engaging, impactful and results driven.
Experience creating and producing content abouthome care, aged care & disability care in Australiais highly advantageous.
Familiarity withwebsite content managementand publishing through WordPress is advantageous.
Passionate about helping families navigate the aged care journey.
Enthusiastic, proactive, and always looking for ways to improve!
Join us in empowering families making informed decisions about aged care, while growing your career in a supportive, results-driven team.
How to apply
Please apply through the Apply Link, and include a cover letter and CV addressed to:
Ross Hoier - Head of Marketing
Please indicate why you believe you have a creative, yet easy to understand, approach to producing written content. As part of the application process, we will request examples of your written work.
All final applicants for this position will be asked to provide a National Police Clearance.
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Your application will include the following questions:
Which of the following statements best describes your right to work in Australia? How many years' experience do you have as a Digital Content Producer? Do you have a current Police Check (National Police Certificate) for employment? Are you experienced with copy writing and content creation? What's your expected annual base salary? How much notice are you required to give your current employer?
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