Overview
Shopper Activation Marketing Manager
Location: Welwyn Garden City - Hybrid working (2-3 times a week in the office). Salary up to 45-50k depending on experience + potential bonus + generous pension scheme + 12 flexible days on top of 25 day holiday entitlement + 2 paid volunteering days + other fantastic benefits. This is a full-time opportunity, with discussions welcomed about flexibility in working needs.
Position Summary
We have an exciting opportunity for a talented Shopper Activation Marketing Manager to join our CDT "Commercial Development team" in the UKI market to develop and activate shopper campaigns (NPD & Current) across priority customers either in line with CPW strategy, or to drive positive relations with key strategic retail partners working in conjunction with the sales team. A little bit about us: Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including NESQUIK, SHREDDED WHEAT, CHEERIOS and SHREDDIES. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.
Key Responsibilities
* Work collaboratively with the Marketing, sales & wider CDT team to ensure brand/customer priorities and NPD are executed in specified accounts, in-store/online and ensuring the shopper and retailer needs are considered within the tailoring process.
* Create a plan by campaign/priority retailer and manage execution.
* Work with Ecommerce manager on online campaigns linked to overall CPW campaign/retailer objectives.
* Project management of shopper campaigns into store to help drive additional volume & ROI.
* Brief and manage agencies in the creation of shopper/communication tools including concept creation, artwork, production and distribution (physical and digital).
* Work with the relevant marketing team/agencies to ensure all materials produced are on brand and have the appropriate brand, legal and regulatory sign off.
* Evaluation of all key shopper activity: establish clear objective of each campaign/retailer activation in line with overall CP strategy & gain sign off from key stakeholders.
* Track and report on the progress of agreed campaigns and course correct as required.
* Complete final activity evaluation, share learnings and use to build future recommendations.
* Manage and communicate the monthly calendar of communication and activation activities by customer to key stakeholders.
* Management of retailer/campaign budget as agreed.
What we are looking for
* To be successful in this role, you will have breadth of Marketing or Sales experience and ideally be operating in the shopper/activation space.
* You will be passionate, tenacious, results-focused and enjoy working in a high-energy environment.
* You will act as an ambassador for our brand with strong project management and analytical skills.
* Pro-activity and enthusiasm, creative thinking, and the ability to operate in ambiguity are essential.
* Influence with integrity, strong presentation skills, and the ability to run sizable projects from concept to delivery.
* Support the development of the shopper activation marketing strategy and advocate the shopper voice across key stakeholder groups.
* Demonstrate excellent time management and accountability.
Position Snapshot / Diversity & Inclusion
We participate fully in the application process and are committed to inclusion and diversity. Nestlé values encourage applicants from all backgrounds and communities. Find out more about our Colleague Networks: Diversity, equity and inclusion | Nestlé (nestle.co.uk). We are an equal opportunity employer and may collect relevant data for monitoring during the candidate registration process. Be yourself, everyone else is taken!
What we offer
Great benefits you’d expect from a company the size of Nestlé, including a competitive salary and benefits package, bonus scheme, flexible working, 25 days holiday plus bank holidays plus flex leave, pension scheme, and a focus on personal development and growth. Job advert closing date: 22/09/2025. We will consider candidates as they apply and may close the advertisement early if we receive sufficient applicants.
Welwyn Garden City, GB, AL7 1RR
#J-18808-Ljbffr