Area Sales Manager – Independent Retail (New Business) – South West
£35,000 – £40,000 + Car + Commission
We're looking for an ambitious Area Sales Manager to join a leading name in wholesale and retail, covering the South West region. This is an exciting opportunity to drive new business growth and build long‑term relationships across the independent retail channel.
Key Responsibilities
* Develop and deliver a new business strategy across independent retail customers.
* Build and maintain strong, profitable relationships with key retail partners.
* Manage your area effectively to achieve sales, profit, and growth objectives.
* Monitor market activity and competitor performance to identify opportunities.
* Collaborate with internal teams to support customer requirements and resolve issues quickly.
About You
* Proven experience as an Area Sales Manager, Field Sales Executive, or Business Development Manager within FMCG, wholesale, or retail.
* Strong record in winning and developing new business.
* Excellent relationship‑building, negotiation, and presentation skills.
* Self‑motivated, organised, and confident working independently.
* Full UK driving licence and willingness to travel regionally.
If you're an Area Sales Manager who thrives on new business development and enjoys working in the independent retail sector, we'd love to hear from you.
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