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At Frasers Group, we’re rethinking retail. Through digital innovation and unique store experiences, we serve our consumers with the world’s best sports, premium, and luxury brands globally. As an industry leader, we elevate the retail experience through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Our vision – building the world's most admired and compelling brand ecosystem.
Our purpose – elevating lives by providing access to the world’s best brands and experiences.
At Frasers Group, we fear less and do more. Our people are forward thinkers, driven to operate outside their comfort zones to change the future of retail. The potential to elevate your career is massive, with unrivalled experience. To thrive here, embrace our principles:
* Think without limits- Think fast, fearlessly, and bring the team along
* Own it and back yourself- Take ownership of your role, results, and the basics
* Be relevant- Stay relevant to our people, partners, and the planet
Are you ready to join the Fearless?
Please note, this role is based at our Shirebrook HQ, 4 days in the office, 1 day remote.
The role involves supporting the SEO Site Manager in managing and optimizing the SEO channel. Working with the digital marketing team, you will enhance organic performance for Frasers Group’s sports websites.
The responsibilities include:
* Recommending and implementing strategies to improve SEO performance and rankings
* Suggesting website architecture, content, and internal linking improvements
* Collaborating with content writers for SEO-driven content creation
* Using tools like Botify and ScreamingFrog for technical SEO audits and issue resolution
* Utilizing PI-datametrics and SEMRush for insights and opportunities
* Assisting with link building and backlink audits
* Applying hands-on SEO experience (in-house or agency)
* Conducting keyword research and analysis, daily optimization
* Reporting key metrics confidently to managers
* Managing multiple projects under tight deadlines
* Demonstrating passion for SEO and online marketing
* Engaging in content marketing and social campaigns
* Proactively improving service quality and suggesting new approaches
* Respecting diverse views and supporting a learning environment
* Maintaining integrity and embodying our values
Our benefits include recognition schemes, performance bonuses, events like Frasers Festival, CEO sessions, retail store insights, and wellbeing programs such as Frasers Fit and Retail Trust support.
Next steps involve application review, behavioural interviews, and technical assessments. Successful candidates will progress through multiple interview stages, including possible presentations or tasks.
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