This Is Not a Steady-State Role.
A well-established, much-loved British organisation is at an inflection point. The brand is strong, the audience passionate, and the physical network extensive and now is the moment to unlock the next chapter of growth.
That's the mandate.
The incoming Director of Sales & Marketing joins the Senior Leadership Team with full ownership of sales, marketing, digital, brand, content, PR, partnerships and revenue, and a clear brief to build and deliver the growth strategy that gets this organisation to where it needs to be.
The Opportunity
You'll lead a multi-disciplinary team of circa 35 people and hold a significant marketing budget, with accountability for every major revenue stream. You won't just be executing a plan. you'll be shaping it alongside a truly collaborative SLT that's energised and ready to move.
Key priorities:
Build and execute an integrated sales and marketing strategy that drives growth beyond the traditional customer base
Improve acquisition and retention performance
Maximise the customer base and yield through smarter pricing and channel strategy
Elevate the digital experience; website, booking platform, paid acquisition
Champion AI-enabled marketing to improve efficiency, content and insight
Lead, develop and future-proof a talented team
Who We're Looking For
A commercially sharp, digitally-fluent senior marketing leader who's delivered measurable growth in a complex, customer-focused organisation. You bring strategic clarity and the operational grip to execute. You're energised by transformation, not intimidated by it.
You'll need:
A strong track record of driving sales and growth through integrated marketing
Experience leading large, multi-disciplinary teams
Commercial acumen and confidence owning P&L-linked outcomes
Digital depth; particularly across acquisition, e-commerce and data
The gravitas to operate at SLT level and influence across a business Behaviours that matter: high urgency, genuinely collaborative, comfortable at both strategic and operational levels, and motivated by customer and community, not just commercial metrics.
Location
Coventry-based (hybrid - 2x days office based), with travel across a national site network. Candidates should be within commutable distance or open to relocation.
Interested?
This search is being managed exclusively by Big Red Recruitment. All applications are handled in the strictest confidence.
Permanent opportunity
Base salary up to £120,000
Benefits: Company car, 9% pension, 28 days holiday allowance + Bank Holidays and buy/sell scheme, life cover.
We are an equal opportunity recruitment company. This means we welcome applications from all suitably qualified people regardless of race, sex, disability, religion, sexual orientation or age.
We are particularly invested in Neurodiversity inclusion and offer reasonable adjustments in the interview process. Reasonable adjustments are changes that we can make in the interview process if your disability puts you at a disadvantage compared with others who are not disabled. If you would benefit from a reasonable adjustment in your interview process, please call or email one of our recruiters