Be Part of Something Exceptional: Join Us as a Senior Marketing Manager at Hallmark Luxury Care Homes!
Senior Marketing Manager
Location:
Billericay - Essex. (Hybrid working 2 days office based)
At Hallmark Luxury Care Homes, we're dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the full. Since our inception in 1997, we've been committed to delivering outstanding care across all our homes in England and Wales.
The Role:
Create a national marketing proposition and implement it across 22+ locations (and growing) in England and Wales, while maintaining a cohesive national strategy.
Ensure brand consistency across a multi-site organization and develop a strong brand identity.
Key Responsibilities:
* Strategic Brand Leadership: Manage brand strategy at both global and local levels for luxury or lifestyle brands.
* Creative & Campaign Expertise: Develop compelling brand assets, oversee photoshoots, and manage multi-channel marketing campaigns.
* Digital & Multi-Channel Marketing: Possess awareness of digital channels with proven experience in delivering integrated campaigns. The role will primarily focus on offline marketing.
* Team & Stakeholder Management: Lead teams, coordinate marketing initiatives across multiple locations, and collaborate with senior stakeholders.
* Luxury & Multi-Site Experience: Ideally, candidates should have a background in premium hospitality, leisure, retail, or entertainment brands.
* Client-Side Experience: Previous experience in senior marketing, campaign, or brand management roles within an in-house or client-side environment.
Key Criteria:
* Ability to develop and own the marketing strategy.
* Engage operational teams and address geographical challenges and local audiences.
* Create assets to maintain brand consistency.
* Experience working with luxury/high-end brands.
* Experience in a multisite, high footfall B2C environment.
* Focus on offline/traditional marketing channels.
* Experience working with third-party vendors.
* Knowledge of print, communications, radio, TV, and out-of-home marketing.
Personal Qualities:
* A creative thinker who can incorporate ideas from outside the sector to enhance the Hallmark experience in line with business positioning.
* A problem-solver eager to take on new challenges.
* Strong attention to detail.
* Organized, with the ability to manage multiple projects and deadlines effectively.
* Influential with excellent communication skills.
Hallmark Luxury Care Homes is committed to promoting equal opportunities and welcomes applications from all qualified candidates regardless of age, disability, gender reassignment, marital or civil partnership status, pregnancy or maternity, race, colour, nationality, ethnicity, religion or belief, sex, or sexual orientation.
We are happy to consider any reasonable adjustments needed during the recruitment process. Please contact our recruitment team or email us for additional support. #J-18808-Ljbffr