Responsiv are looking for a Marketing Executive to take full ownership of our marketing function and help drive the next stage of growth.
This is a hands-on, end-to-end role where you will shape how we show up in the market, researching our audience, sharpening our messaging, and planning and delivering campaigns that generate interest, build credibility, and create real opportunities for the business. You will produce engaging content, manage our presence across channels, and turn ideas into activity that supports sales and strengthens the Responsiv brand.
Working closely with colleagues across Sales, Operations, and Consulting, to ensure our marketing messaging is aligned to our business priorities as well as managing external partners and suppliers when needed. In short: you'll be the person steering Responsiv's marketing direction, focus, and output.
If you are an experienced, proactive B2B marketer who is ready to take the lead in a fast-paced tech business, we would love to hear from you.
Key Responsibilities
* Research the market and report on trends, challenges, and opportunities that drive the marketing strategy and focus.
* Create high-quality, compelling content and copy for various channels including website, email, social media, blogs, and thought leadership pieces.
* Develop, plan, execute, and measure marketing activities across multiple channels to drive lead generation, customer engagement, and brand growth.
* Create, post, and schedule content to the Responsiv website and social channels (LinkedIn and X).
* Lead campaign planning, messaging, and positioning, including account-based marketing initiatives.
* Analyse metrics to determine the effectiveness of marketing activities and adapt as necessary.
* Collaborate with internal stakeholders (Sales, Operations, Consulting) and coordinate external suppliers and partners including IBM.
* Planning and managing company social activities, including the Christmas Party, monthly pub lunch, and quarterly socials.
About You
As an experienced marketer, we expect you to have the following skills and experience.
Must Have:
* Proven experience in B2B marketing, ideally within software, technology, or professional services.
* Strong strategic thinking and ability to translate business goals into impactful marketing campaigns.
* Excellent written and verbal communication skills, with experience creating content for different audiences and channels.
* Data-driven mindset, comfortable analysing metrics and adapting strategies accordingly.
* Ability to manage multiple projects, prioritise effectively, and work independently.
* Confident, resilient, and proactive in proposing ideas and solutions.
* Fluent with Microsoft Office suite (Outlook, Excel, Word, PowerPoint).
* Confident learning about and researching new skills, products, markets, customers, and vendors.
Ideally have:
* Bachelor's degree in Marketing, Business, or related field.
* Experience with digital marketing platforms including LinkedIn, Google Ads, SEO, Google Analytics, and marketing automation tools.
* Hands-on experience with content management systems such as WordPress.
* Working Knowledge of design tools like Canva or Adobe Creative Suite.
* Experience in end-to-end campaign management and account-based marketing.
About Us
Responsiv build distinctive business solutions that are simple and effective.
Our expertise spans cloud computing, digital transformation, business process automation, enterprise integration, data governance and compliance, and AI-enabled business. By blending innovation with practicality, Responsiv empowers organisations to embrace automation, optimise workflows, and enhance operational resilience, all while maintaining simplicity and ease of use.
Our broad portfolio of Products and Services allows us to deliver success at any stage of a customer's IT transformation journey.
Our strategic partnerships with world-leading companies such as Microsoft and IBM extend our ability to deliver complete and highly valued solutions to our customers.
Working at Responsiv
In addition to a competitive salary, we offer:
Pension Scheme: Provided by multi-award-winning SIPP provider, Hargreaves Lansdown. Track and monitor your investments or make voluntary payments using their online portal or mobile app.
Private Medical Care: Our medical cover is provided by Vitality Health, which includes benefits such as discounted gym memberships, free cinema tickets, and shopping discounts to reward maintaining a healthy lifestyle.
Social Calendar: Responsiv host an annual Christmas party and regular socials throughout the year. These have included visits to indoor electric go-karting, mini golf and driving ranges, escape rooms, and more. Check out some of our socials here:
Continuous Professional Development: Responsiv provide access to self-paced training, distance learning, and residential courses as appropriate to support your work. We also provide mentoring, on the job coaching, and learning opportunities including lunch and learn, conference presentations, and directed project work.
Personal Recognition: We recognise when people deliver above and beyond with thank-you awards. Responsiv seek to provide an inclusive work environment where colleague support is fundamental to individual and team progression.
Responsiv Culture
We believe in the power of working together, which is why we are an office-based Company. Our Bracknell office offers the opportunity to learn from those around you and ask for help when you need it. We work better when we can effectively collaborate.
On-site facilities include:
* Secure bike storage
* Locker rooms and showers
* Secure parking
* EV charging (pay as you go)
* Outdoor table tennis
* Café
* Office pool table
Responsiv operates on a 40-hour working week, with our core hours between 09:00 and 18:00 (including an hour for lunch).