The Body Shop
The Body Shop has been here since 1976 and we're not going anywhere. It's an exciting time to join us as we're under new ownership and recruiting for some fantastic opportunities in our gorgeous new Head Office in Brighton.
We're looking for fellow pioneers of ethical beauty who are keen to drive our business in the UK and around the world. If that sounds like you, we'd love you to join us as we embark on our next chapter.
The Body Shop is committed to generating positive economic, social and environmental impact. We're fighting for what we believe in now more than ever. No holding back. Breaking the mould has always come naturally to us, and we need someone who's not afraid to mix things up.
Your role in a nutshell
Own the overall strategy of their category. Identify role of category, drive equity, build the core business and launch consumer centric NPD's.
Work closely with cross functional teams from R&D to Brand Marketing, Visual Merchandising to Learning, to assure timely and successful product launches. Lead, coach and develop the team to influence successful category performance and help drive The Body Shop to sustainable profitable growth through innovative product ideas and impactful omni-channel product marketing.
More About The Role
Key Job Accountabilities
* Brand Equity: Custodian of the Brand Equity. Ensure the entire list of communication assets stay true to the brand equity across all touch points. Ingrain the brand's Purpose in all marketing actions. Build NPD's true to the target customer and the brand's DNA, support icons.
* Category & Innovation Strategy: Optimize portfolio based on recruitment, retention, expertise and consumption drivers into a profitably business model with clearly defined roles, pricing strategies and gross margin targets. Develop a three year strategy focused on building the core business and developing innovation to deliver profitable growth.
* Business Management: Close collaboration with the Commercial team to set category targets, develop business cases, and follow through KPIs during and post events. Close contact with key markets to evaluate range performance, define risks and opportunities.
* Collaboration: Work in close collaboration with the Brand Marketing, R&D, Creative Studio, Product Development, Insights, Digital, Visual Merchandizing, Communications, Category Management, Retail Academy & key markets to support the core catalogue throughout the year.
* Coaching & Developing: Foster and develop a culture of collaboration, trust and openness by developing, coaching and empowering teams to work efficiently, collaboratively and productively.
What We Look For
* Experience in similar Senior Brand Development positions within retailer/FMCG/beauty brands
* Strong Brand building / development experience in driving brand / category strategies & campaigns
* Experience in leading projects with creative agencies
* Commercial / Business mindset of driving portfolio & pricing strategies profitably
* Strong expertise in NPD and launches to markets
* Strong strategic and analytical skills. Ability to dissect data into concrete actionable strategies.
* Ability to leverage meaningful consumer insights into NPD and campaign ideas
* Prior experience in managing teams
* International experience strongly preferred
Talent Drivers
Collaborative Skills
Purpose
Commerciality
Leadership
Personal Conduct