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Job Description
Please note this is a 12 Month FTC.
Support the NEC Digital Studio business and the wider NEC SWS brand in customer acquisition and retention including within Health and Public Sector Digital Transformation
As a Marketing Manager, you'll need to:
* Create and develop customer acquisition programmes with a focus on User Centred Design and Digital Transformation across public sector organisations – including Health, Justice and Central Government
* Communicate with target audiences and build and develop clear understanding and recognition UCD capacity and training.
* Implement with marketing campaigns including advertising, direct marketing, digital and media relations to drive new business and client retention for NEC.
* Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts to promote NEC Digital, including training, service design and user centred research
* Write and proofread marketing copy
* Produce creative content, including videos and blog posts
* Oversee content creation for NEC Digital UCD and training focussed social media channels
* Organise and attend events such as conferences, seminars, receptions, and exhibitions
* Arrange the effective distribution of marketing materials
* Conduct market research, for example using customer questionnaires and focus groups
* Develop relationships with key stakeholders, both internal and external.
And with support, you'll need to:
* Support the development and implementation of a communications strategy for wider NECSWS with a particular focus on Health and Justice activities
* Manage stakeholders' expectations
* Track marketing performance and return on investment and prepare monthly reports for management
* Monitor and report on competitor activity
* lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
Qualifications
To be successful in this role you will need:
* Have the ability to ‘hit the ground running’
* 5+ years as a senior marketing manager
* Be flexible and adaptable to change - worked in a fast paced environment
* Public Sector experience – in particular Health and Justice and/or Technology
* Experience of B2B lead generation techniques
* Demonstrates success, at improving ROI
* Self-starter – ability to take ownership
* Able to manage stakeholders at all levels
* Excellent communicator
Additional Information
We pride ourselves in offering an excellent benefits package, including an above average pension scheme. When you join the team at NEC Software Solutions, you are provided with the following:
* Private Medical Cover funded by NEC for Employees (with the option to add family members at an additional cost)
* 25 days paid holiday with the option to buy/sell (FTE)
* 4 x basic salary life assurance cover funded by NEC (with the option to increase cover at an additional cost)
* A Group Pension Plan with fantastic employer contributions up to a maximum of 8.5%
* A selection of flexible benefits to suit your individual needs
* All colleagues get free access to LinkedIn Learning. Over 15000 courses covering a huge breadth of subjects. Learn about what you like, when you like, how you like.
OTHER INFORMATION
* Candidates must be able to demonstrate a pre-existing right to work and travel within the UK. Documentary evidence will be required.
* All offers are subject to satisfactory vetting, references and occupational health checks.
* Depending on the nature of the role a Disclosure Barring Service (DBS) check may also be required.
NEC Software Solutions is an equal opportunities employer, welcoming applications from all communities. If you require any reasonable adjustments or have specific accessibility needs during the recruitment or interview process, please feel free to share these with us. We are committed to ensuring an inclusive and accommodating experience for all candidates.
Who We Are:
We’re NEC Software Solutions (part of global tech giant NEC Corporation). While you read this ad, our software is helping to dispatch ambulances, support families, keep trains on the move, locate missing people and even test the hearing of newborn babies.
Working with us, you’ll be helping our 3,000+ employees push the boundaries of what’s possible and support amazing public services.
We work with governments, hospitals, police forces, housing providers, local authorities and more. We help them pay financial support faster, speed up treatments for patients and respond to emergencies in the right way. The more we do, the more our customers can do for others. And together, we make a world of difference.
We’d love your help. And we’ll support you all the way.