About the Role Our BFSI vertical is already an established and fast-growing part of the Intellias portfolio, with a strong base of global clients. To accelerate strategic growth, we need a marketing leader who can connect business vision to marketing execution. Youll work directly with the sales team, our industry thought-leaders, tech and AI experts, and the delivery teams to capture insights and develop strategies and plans that have a real impact on the market.
Project Overview
Acting as an account manager for your vertical, youll work alongside our central marketing specialists in content, design, digital, and PR to bring these plans to life. Youll shape integrated, cross-channel marketing campaigns, work with partners, manage budgets, and track results. Youll balance the creativity of storytelling with the discipline of data-driven planning, while helping to build Intellias brand awareness and generate demand in this critical sector.
This role reports to the Director of Vertical Marketing (part of the marketing leadership team), giving you senior-level exposure and the chance to make your mark in a business thats big enough to be global, but still agile enough to move fast.
Requirements
~7+ years experience in B2B marketing, business development, or presales ideally in IT services, business services, technology, or consulting
~ Previous experience of work in or with Banking, Financial Services, or Insurance industries
~ Strong understanding of the modern technology landscape, its trends, and key players
~ Ability to create high-quality content and communications aligned to the highest market standards in US, UK, and EU markets
~ Confidence and gravitas to work with senior stakeholders and present ideas clearly
~ Strong analytical skills and problem-solving mindset; comfortable in a lean, results-driven environment
~ Native-level English (written and spoken); experience working in international, multicultural teams across time zones
~ Ability to act independently, set priorities, and adapt in a fast-changing environment
Nice to have
Familiarity with enterprise technology, consulting, or digital engineering
Agency or account management experience
Additional language skills
Responsibilities
Shape vertical strategy: Develop and own marketing strategies for BFSI, aligned to market trends, client needs, and business strategy and goals
Create value propositions: Translate our domain expertise and services into compelling, client-centric stories backed by evidence
Build the brand: Look for ways to get cut-through and drive top-of-mind (and top-of-funnel) awareness in the minds of technology and business decision makers in BFSI, building and leveraging relationships with key influencers and media outlets
Plan and deliver campaigns: Design integrated, multi-channel campaigns and manage budgets, execution, and reporting. This includes ownership of BFSI marketing channels e.g. LinkedIn page and newsletters
Collaborate cross-functionally: Act as a business partner to the BFSI leadership team, while collaborating across the business to ensure marketing is tightly connected to business outcomes
Support partnerships: Provide operational support for the Intellias partner network in BFSI, building relationships and running co-marketing programs
Events management: Add the necessary support for events and conference planning, including sometimes participating with the team
Insights & optimization: Conduct industry research, trend analysis, and market segmentation to inform plans, and use data to measure and optimise results
Why this position?
This is a Marketing Manager position with the scope and visibility of a head-of role. Youll have the autonomy to shape strategy, the support of a strong global marketing team, and the opportunity to develop into a fully rounded B2B services marketer, with the right support and experience around you to make sure you succeed. With our growth trajectory, this role is a launchpad for ambitious marketers who want both impact and progression.
Why this team?
The Intellias Marketing team is ambitious, collaborative, and creative with a culture that balances accountability with the freedom to innovate. Were building something exciting, and this is your chance to be part of it.