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Marketing & audience development specialist

Edinburgh
Clive Conway Productions
Development specialist
Posted: 15h ago
Offer description

Marketing & Audience Development Specialist (Remote, UK)


Contract:


* Full-time freelance retainer (approx. 35–40 hrs/week).
* Initial 3-month period at £2,500/month, increasing to £3,500/month upon successful completion.
* Ideally starting Jan 2026 (but flexible for the right candidate).
* Plus annual performance-based bonus tied to audience goals.


About Clive Conway Productions (CCP)


Clive Conway Productions is one of the UK’s leading producers of live spoken-word and interview events. We bring together some of Britain’s most inspiring thinkers, artists, and cultural figures to share ideas, stories, and perspectives on stage — from intimate regional theatres to major London venues.


Our mission is to create meaningful, intelligent live experiences that connect audiences with remarkable people and ideas.


The Opportunity


We’re looking for a Marketing & Audience Development Specialist — an energetic, strategic, and hands-on marketer who can make sure every CCP event finds its audience.


This is a rare opportunity to own audience growth and engagement across a diverse programme of live events, working directly with producers, venues, and partners to ensure our shows are full — whether that’s 200 seats in a regional arts theatre or 2,000 in a West End auditorium.


You’ll design and deliver smart, data-driven, and locally resonant campaigns that bring new audiences into the world of live spoken-word events.


What You’ll Do:


* Develop and execute tailored marketing and audience development plans for each event.
* Work closely with theatres and venues to coordinate local marketing efforts and maximise ticket sales.
* Identify and target audience segments by speaker genre, geography, and interest area.
* Manage paid and organic campaigns across digital channels (Meta, Google, email, SEO, partnerships).
* Engage universities, community groups, and interest networks to reach new audiences.
* Track campaign performance, measure ROI, and report on ticketing outcomes.
* Experiment with creative audience outreach ideas that fill venues and build long-term loyalty.


About You


You’re an ambitious, resourceful marketer with a flair for connecting people to ideas. You may have 1–3 years’ experience in marketing, events, or audience engagement - perhaps from an agency, cultural venue, or consumer brand - and you’re now looking for a role where you can have an outsized impact on the business.


You’ll thrive in this role if you:


* Have a generalist marketing skill set and enjoy running campaigns end-to-end.
* Understand how to reach and convert audiences across multiple channels.
* Love data, insights, and creative problem-solving in equal measure.
* Have genuine enthusiasm for live events, culture, and the arts.
* Are comfortable working independently and remotely within a small, collaborative team.
* Can balance creative thinking with clear, results-driven delivery.


Tools & Platforms


You don’t need to know them all on day one, but confidence in learning new tools is essential.

* Social media & ads: Meta Business Suite, Instagram, Facebook, YouTube, Google Ads
* Design & content: Canva, Adobe Express, or similar quick-turn design tools
* Email & CRM: Mailchimp (for campaigns), basic list segmentation and automation
* Web & SEO: WordPress (or similar CMS), Google Analytics, basic SEO principles
* Collaboration: Google Workspace (Drive, Sheets, Docs, Meet), Trello or Airtable for project tracking
* Ticketing & data: familiarity with theatre box office systems, Spektrix, or the ability to interpret box office reports
* Scheduling & automation: SocialPilot, Buffer, or similar social scheduling platforms


What We Offer


* Freelance retainer: £2,500/month for the first 3 months, rising to £3,500/month post-probation.
* Performance bonus: Up to 10% of annual salary, tied to audience growth and ticketing success.
* Remote-first flexibility: Work from anywhere in the UK with a strong internet connection.
* Impact & ownership: A real chance to shape how audiences discover and experience CCP’s events.
* Growth opportunity: Expand your skills and influence as CCP evolves and grows its national footprint.


How to Apply


Send your CV and a short cover letter (video etc) explaining why this opportunity excites you, and how you’d think about an approach to growing audiences for live cultural events.

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