Purpose of the Role The Ecommerce Trading Manager is responsible for the day - to - day commercial performance of Nkuku’s D2C and Trade websites. This role owns trading execution, onsite experience, and digital optimisation - driving growth in conversion, AOV, margin, and customer engagement. It requires a hands - on operator who can take ownership, make decisions, and deliver without close supervision. Working cross - functionally with Growth, Merchandising, Trade, Marketing, and Creative, the role ensures the digital experience reflects Nkuku’s Natural, Crafted, Ethical values while delivering consistent commercial performance. This is a role for someone who is comfortable owning the detail, whilst thinking commercially - ensuring every campaign, category, and customer journey performs to its full potential. Key Responsibilities Trading & Commercial Performance Own day - to - day trading performance across D2C and Trade websites. Plan and execute the onsite trading calendar, including promotions, campaigns, and product launches. Lead weekly trading reviews, analysing performance vs budget, forecast, and last year, and translating this into clear actions. Monitor and drive performance across conversion, AOV, margin, Demand, and Banked. Optimise navigation, filtering, search, and product merchandising to improve conversion and product discovery. Work closely with Merchandising and Trade to align stock, intake, pricing, and markdown activity. Ensure strong execution of seasonal moments, campaigns, and key trading events. Manage key third - party relationships across CRO, email, and digital performance partners. Onsite Experience & Optimisation Own the end - to - end onsite experience across all devices. Identify and deliver continuous improvements to UX and CRO based on data, insight, and customer behaviour. Maintain a clear and prioritised backlog of onsite improvements, focused on commercial impact. Translate trading and customer insight into practical, testable improvements. Ensure the site is fast, intuitive, and commercially effective at all stages of the journey. Digital Development & Delivery Manage the digital development roadmap, prioritising work based on business impact and resource. Own the relationship with development partners, including briefing, QA, testing, and delivery. Deliver key digital projects such as theme enhancements, personalisation, and functionality improvements. Ensure consistent, high - quality execution of onsite changes and releases. Content, SEO & Brand Execution Oversee onsite content to ensure it is commercially effective and aligned with brand storytelling. Manage seasonal content updates, campaign launches, and collection storytelling. Work with Marketing and SEO teams to improve organic visibility and content performance. Ensure consistency of brand across all digital touchpoints. Customer & Cross - Functional Alignment Champion the customer journey from discovery through to checkout. Work closely with Growth (Performance, CRM, Email) to align onsite activity with marketing campaigns. Collaborate with Customer Service and Operations to identify and resolve friction points. Use customer feedback and behavioural data to inform improvements. Leadership & Ownership Lead and develop the ecommerce trading team, setting clear priorities and expectations. Take ownership of outcomes, not just activity - driving performance through action. Work confidently across teams to align priorities and ensure delivery. Bring structure, pace, and accountability to trading and onsite execution. What Success Looks Like Consistent growth in conversion rate, AOV, and margin. Demand and Banked performance meeting or exceeding targets. A clear and effective trading rhythm with strong execution of campaigns and key moments. A structured CRO and optimisation programme delivering measurable improvements. A site experience that is intuitive, fast, and reflective of Nkuku’s premium positioning. Strong alignment between Trading, Growth, and Merchandising teams. Improved customer engagement and repeat purchase. What We’re Looking For Proven experience in an ecommerce trading role within a D2C business. Strong commercial instinct with the ability to manage both detail and performance. Hands - on experience of onsite trading, merchandising, and optimisation. Comfortable working with Shopify (or similar platforms) and development teams. Confident using data to make decisions and prioritise activity. Self - sufficient and proactive - able to take ownership without needing close direction. Collaborative and pragmatic, with the ability to get things done across teams. Why This Role ? This is an opportunity to take real ownership of a growing ecommerce business and have a direct impact on performance. You will work closely with senior leadership but will be trusted to run trading day - to - day - shaping how Nkuku shows up digitally and how effectively it converts.