SRM Recruitment are working with a fast‑growing, data‑led organisation seeking a proactive and detail‑driven CRM Executive to support their expanding Marketing function.
This role is ideal for someone who thrives in a fast‑paced commercial environment, enjoys working with customer data, and is passionate about delivering high‑performing email and CRM communications.
You’ll play a key role in developing, delivering, and optimising customer marketing activity, ensuring communications are engaging, accurate, and data‑driven. This is a great opportunity for someone looking to grow and progress within a high‑achieving CRM team.
Key Responsibilities
Email & Campaign Delivery
* Build and deploy engaging email campaigns using the CDP
* Manage audience selection, testing, tracking/tagging, and deployment
* Ensure all emails align with brand standards and the marketing calendar
* Oversee the approval process, ensuring all content, links, and codes are fully tested
* Support tactical and local campaigns, providing optimisation recommendations
CRM & Customer Journey Support
* Contribute to data‑driven customer acquisition and retention strategies
* Support the development and optimisation of automated customer journeys
* Use personalisation, automation, and AI tools to improve engagement and performance
* Identify opportunities to launch or enhance automated CRM programmes
Data & Platform Management
* Support daily use of the Customer Data Platform
* Maintain data quality and assist with customer segmentation
* Help enhance data feeds and support database growth initiatives
Reporting & Insights
* Assist with weekly and monthly CRM performance reporting
* Provide insights and recommendations to improve email and CRM results
* Support KPI reporting for internal stakeholders
Cross‑Team & Agency Collaboration
* Work closely with Marketing, IT, Customer Service, and external agencies
* Ensure all CRM activity aligns with brand guidelines and wider marketing plans
This vacancy is being advertised by SRM Recruitment, Welwyn Garden City.
If you’d like a confidential conversation about this position — or your next career move in Marketing, HR, Office Support or related disciplines — please contact Senior Consultant Lizzie Burgess.
Our Welwyn Garden City team recruits permanent, temporary, and contract professionals across:
* Accountancy & Finance
* Human Resources
* Marketing & Creative
* Office Support
* Procurement & Supply Chain
#J-18808-Ljbffr