Craft: Marketing Job Description: In order to support continued growth and evolution within the business, King is seeking a Social Media Manager to lead the next phase of our organic social media strategy. This role plays a key part within the Brand Communications team, responsible for driving engagement, visibility, and creative storytelling across King’s owned social channels. Your Role within our Kingdom We’re looking for an experienced Content & Social Media Manager to shape how Candy Crush shows up across organic social, building meaningful connections with our players through creative, platform-native content. As the lead for our organic social ecosyst em, you will own channel strategy, content planning, and creative output across Instagram, Facebook, TikTok and YouTube. You’ll work closely with key stakholders to ensure our organic social channels drive awareness, community engagement, and brand love — all while maintaining the distinctive voice and playful tone our community knows and loves. Your Responsibilities Lead the development and delivery of Candy Crush’s organic social strategy, ensuring each channel grows in reach, engagement, and brand relevance. Plan, brief, and publish platform-native content that reflects Candy’s brand personality and resonates with our global player community. Manage the social content calendar, ensuring consistent, timely, and aligned execution across brand, game, and campaign priorities. Lead the planning and execution of always-on social content as well as collaborating with Brand, Comms, Product Marketing and CRM teams to deliver high-impacted, integrated social activity that amplifies campaign performance. Monitor platform trends, cultural moments, and player insights to identify opportunities for timely, creative, and relevant storytelling. Analyse performance data and player insights to optimise content and guide future creative direction. Partner with in-house creative teams, creators, and agencie s to deliver high-quality, engaging social content. Test and adopt new tools, formats, and platform features to drive innovation and keep Candy Crush’s social presence ahead of the curve. Uphold Candy Crush’s brand standards across every post and channel, ensuring consistency, quality, and creative excellence. Skills to Create Thrills Proven experience managing and growing organic social channels for a leading entertainment, tech, lifestyle, or gaming brand. Strong understanding of social strategy and platform best practices across Meta, TikTok, YouTube, and emerging channels. Confident and passion in developing creative ideas and guiding social-first content from concept through to execution. Data drive n using analytics and insights to inform decisions, measure impact, and optimise performance of content. Excellent communicator and collaborator with strong organisational and project management skills. Comfortable working in a fast-paced environment with multiple stakeholders and priorities. Passionate about culture, trends, and storytelling that builds connection with audiences. About King With a mission of Making the World Playful, King is a leading interactive entertainment company with more than 20 years of history of delivering some of the world’s most iconic games in the mobile gaming industry, including the world-famous Candy Crush franchise, as well as other mobile game hits such as Farm Heroes Sag a. King games are played by more than 200 million monthly active users. King, part of Microsoft (NASDAQ: MSFT), has Kingsters in Stockholm, Malmö, London, Barcelona, Berlin, Dublin, San Francisco, New York, Los Angeles and Malta. More information can be found at King.com or by following us on LinkedIn, @lifeatking on Instagram, or @king_games on X.