Overview
Our client is an international cross-border delivery solutions business based in Hounslow. Due to expansion they are seeking an Internal Sales Development Specialist (SDS) to play a key role in expanding their e-commerce customer base and driving revenue growth. The SDS will connect the Marketing Manager and Business Development team, generating high-value, qualified leads to fuel new business development. The primary focus is on identifying and qualifying commercial prospects using various sales tools and marketing activities, evaluating lead potential, engaging with prospects via multiple channels, and effectively managing the sales funnel and CRM system to grow revenue and hand over qualified leads to the sales team for progression.
This role requires strong communication skills and excellent data analysis using lead generation tools. The SDS will work with output from the marketing team and assist with new campaigns as they come.
Responsibilities
* Research and identify leads using tools such as Similar Web, Tami, and LinkedIn to target key verticals and buyer personas aligned to our ICP.
* Manage lead data within the CRM system Creatio.
* Conduct market research and provide input to marketing to identify potential clients in the logistics sector.
* Utilize business directories, web searches, and digital resources to find new leads.
* Own the data funnel of leads and assess/qualify leads based on specific business criteria to ensure they meet the target audience and are likely to convert.
* Provide deep-dive data analysis to demonstrate genuine leads.
* Develop and implement lead generation campaigns using marketing channels (email, social media, content marketing) in collaboration with the Marketing Manager.
* Follow up, chase, and hand over leads to the Sales team for conversion; meet or exceed monthly/quarterly targets.
* Collect, maintain, and update accurate CRM data and records of interactions and progress; create and maintain a structured way of working in CRM with the sales team.
* Track and document all lead generation activities and results.
* Collaborate with the sales and marketing teams to align lead generation with business goals; participate in regular meetings and schedule meetings with qualified leads as required.
Qualifications & Skills
* Experience in an international eCommerce, Logistics, Freight Forwarding, Transport, Parcels, etc. company.
* Excellent verbal and written communication skills; ability to convey information clearly and build relationships with potential clients.
* Strong analytical skills to assess lead quality and campaign performance; able to use data to drive decisions.
* Ability to segment and target potential clients based on interest and needs; strong persuasion and relationship-building abilities.
* Effective listening, adaptability of communication style, and clear, structured written communication.
* Experience with CRM software and familiarity with digital marketing strategies and lead generation tools (Similar Web, Tami, LinkedIn).
Educational Background
* Sales, Marketing, Business or a related field (ideally).
Experience
* 1-2 years of proven experience in lead generation, sales, or a similar role, preferably in logistics or within a SAAS environment.
* Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and/or LinkedIn.
* Proficiency in social media platforms and social selling techniques; experience with CRM software.
Other
This role may progress to a Field-Based Sales role in the future depending on business requirements, skills, experience, and capability of the individual.
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