Job Description
Job Title: Brand Manager
Company: Healthcare Supplier
Location: West Midlands
Salary: £40,000 - £45,000
Job Summary
A leading provider of medical products is seeking a Brand Manager to develop and execute brand strategies that drive growth, awareness, and customer engagement. As a key player within the healthcare division, the Brand Manager will oversee branding, market positioning, promotional campaigns, customer insights, and brand guidelines, ensuring alignment with growth objectives.
Key Responsibilities
1. Brand Strategy & Development: Define and execute a comprehensive brand strategy to strengthen the company's market position within the primary care sector.
2. Marketing Campaigns: Plan and implement targeted marketing campaigns, ensuring consistency across all channels (digital, social media, print, and events). Manage a rolling 12-month marketing calendar.
3. Product Positioning: Develop product positioning and messaging strategies that resonate with healthcare professionals and procurement teams.
4. Market Research & Insights: Analyse industry trends, customer behaviour, and competitor activities to identify growth opportunities.
5. Stakeholder Collaboration: Work closely with cross-functional teams includin...