Radley have been proud architects of luxurious British handbags and accessories for over 25 years. Known for our leather expertise and enduring quality, we expertly blend iconic design and exquisite craftsmanship with exceptional value.
Our London HQ is home to our in-house Design team, who are inspired by the natural world, luxurious fine leathers and the remarkable women who wear our bags. Each design is then responsibly made by our family-run manufacturing partners, in the expert hands of three generations of artisan craftspeople.
As the Digital Marketing Manager, you’ll be at the heart of our online growth. Working closely with the wider marketing, creative and eCommerce teams, you’ll assist in delivering and optimising digital campaigns across paid, owned, and earned media channels. This role is ideal for someone who is results-driven, digitally savvy, creative and keen to make an impact in a fast-paced retail environment.
Key Responsibilities
* Manage the execution of digital marketing campaigns across channels including paid social, PPC, SEO, affiliates, influencer marketing and organic social.
* Develop and implement the social strategy and content plans across IG, Facebook, Pinterest, YouTube and TikTok to enhance brand visibility, engagement and growth. Align content with marketing goals and KPIs.
* Collaborate with Senior Digital Marketing Manager to develop a cohesive paid and organic social strategy, ensuring synergy between content and communications, while optimising social-first organic content for paid media channels.
* Manage end-to-end process of briefing, setting up, and reporting across all channels, to internal teams and external agencies.
* Support the Senior Digital Marketing Manager on budget planning and management across all digital channels.
* Monitor and analyse key performance metrics to inform campaign optimisation and reporting.
* Manage the content calendar across digital platforms in line with brand and trading priorities.
* Work with the creative team to create elevated on-brand social content, including producing social first creative briefs for key campaign and collection launches and overseeing concepts from ideation to execution.
* Collaborate with the Customer Service team to deliver service excellence in response to negative comments on our social channels. Provide clear and effective support to customers, addressing their needs and responding promptly.
* Manage end-to-end influencer delivery including selection, briefing, negotiation and delivery.
* Build and manage a community of brand ambassadors that achieves growth and brand awareness.
* Culture creator: every team member is a culture creator. Your actions, attitudes, and interactions shape our workplace environment and contribute to our collective success. We encourage you to embody our values and actively participate in creating a positive and inclusive culture by getting involved.
* Support with feed management and optimisation.
* Oversee community management and ensure brand TOV is adhered to and monitor brand sentiment and user behaviour.
Skills & Experience
* 4 years’ experience in a digital marketing role, ideally within retail, or eCommerce.
* Strong understanding of key digital channels (paid social, organic social, paid search, SEO, influencer marketing and affiliates).
* Confident using platforms like Meta, TikTok, Google Ads, Google Analytics, Dash Hudson or similar.
* Analytical mindset with the ability to draw actionable insights from data.
* Creative thinker with strong attention to detail and a passion for digital trends and creative content.
* Excellent communication and project management skills.
* Comfortable working in a fast-paced, campaign-led environment.
* Microsoft 365 experience (Word, PowerPoint, Excel, Outlook, Teams, SharePoint).
* Generous staff discount on Radley products
* Opportunities for professional development & training
* Enhanced annual leave (incl. holiday buy)
* Sickness Pay
* Life Assurance Cover
* Virtual GP
* Healthcare Cash Plan of up to c.£900 per year
* Employee Assistant Programme
* Company Bonus
* Time in Service Rewards
* Special Occasion Gifts
* Cycle to Work Scheme
* Electric Vehicle Scheme
* Season Ticket Loan
* Summer Fridays
At Radley, we strive to create, promote and live an inclusive culture. We’re committed to social equity and actively work to make impactful changes across our business to become diverse and celebrate one another’s differences. We encourage a supportive and open environment for anyone that steps through our doors at our Service Centres, Distribution Centre and Stores.
We know that diversity in a business only makes it stronger, so our People team are clear on how to conduct an inclusive recruitment campaign. Our job posts always go through a gender-bias decoder before going live, we will always consider alternative inclusive job boards, and we will remain open to considering flexible working options. We won’t ask for specific qualifications unless it’s absolutely critical to the success of the role and we already actively participate in external schemes to bring in future talent from diverse backgrounds. We are #Proudtobe Radley.
We’re proud to offer a competitive and ahead-of-the-curve remuneration and benefits package, some of which we share here. If you are shortlisted as having the skills required for this role then we’ll openly share our salary banding with you ahead of moving forward to the next stage. For some time, we have actively stopped asking candidates their salary expectations at interview where it isn’t necessary to do so, we want to pay an individual for the job based on their experience and ability and not limit some groups who may undervaluing themselves.
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