*Job Description*
*Location:* Glasgow / Remote (Hybrid) *Contract Type:* Full-Time, Permanent *Salary:* Competitive
*About Gardeners Dream*
At Gardeners Dream, we believe everyone deserves a garden they can be proud of. As one of the UK's leading online garden centres, we ship over 2,000 varieties of plants, trees, and gardening essentials directly to customers nationwide. From indoor houseplants to professional-grade garden supplies, our mission is to make gardening accessible, inspiring, and successful for everyone.We recently launched a new website & updated our branding with new websites on the way across various european countries. It's a really exciting time to join the team and own the CRM journey.
*The Role*
We are looking for a commercially minded and detail-driven *CRM Manager* to join our growing marketing team on a full-time, permanent basis. This is a key role within the business, responsible for shaping and owning our customer lifecycle strategy as we continue to scale.
You will lead all CRM activity across the business, with a strong focus on *email marketing through Klaviyo*, advanced automation flows, and performance-led segmentation. Working closely with the wider marketing, e-commerce, and leadership teams, you will ensure customers receive timely, relevant, and beautifully designed communications at every stage of their journey.
Design capability is important for this role, and *experience designing emails in Figma/Adobe is preferred*, enabling you to create well-structured, on-brand templates and collaborate effectively across teams.
This role is ideal for someone who enjoys blending strategy, creativity, and data, and who thrives in a fast-paced, seasonal e-commerce environment.
Gardening & plant knowledge isn't required, just a genuine interest and willingness to learn about the products & industry. Please do include within your application though if you have any experience or a garden of your own that you tend to!
*Key Responsibilities*
*CRM Strategy & Ownership: *Develop, own, and evolve the CRM roadmap, aligned with our seasonal trading calendar including peak Spring/Summer and Christmas periods.
*Email Marketing Campaigns: *Plan, build, and deliver regular email campaigns that drive engagement, retention, and revenue.
*Automation & Flows: *Design, build, and continuously optimise advanced Klaviyo flows including welcome journeys, abandoned browse/cart, post-purchase, replenishment, win-back, loyalty, and review requests.
*Segmentation & Personalisation: *Create and maintain advanced customer segments to ensure highly relevant messaging across the customer lifecycle.
*Design & Brand Consistency: *Design email layouts (preferably in Figma) and ensure all CRM communications align with Gardeners Dream brand guidelines.
*Performance & Optimisation: *Track and report on key CRM metrics including open rates, CTR, conversion, revenue attribution, and customer retention, using insights to inform testing and optimisation.
*Data & Compliance: *Maintain best practice CRM data management and ensure all activity is GDPR-compliant.
*Requirements*
*Experience: *2+ years' experience in a CRM, lifecycle, or email marketing role, ideally within e-commerce or retail.
*Platforms: *Extensive hands-on experience with *Klaviyo*, particularly building and optimising complex automated flows.
*Design Skills: *Experience designing emails in *Figma/Adobe* is highly preferred (and strong experience working with structured email design systems).
*Commercial & Analytical Mindset: *Strong understanding of lifecycle marketing, retention strategies, A/B testing, and revenue optimisation.
*Communication: *Excellent written communication skills with the ability to adapt tone of voice for different audiences.
*Gardening Knowledge: *Preferred but not essential - we are just looking for someone excited about learning more about plants and willing to study the topic to feed into our CRM content.
*Location & Eligibility: *UK residentAbility to commute to Kilsyth nursery 2 days per week
*Why Join Us?*
* Fast-growing business with long-term career development opportunities
* Supportive and collaborative marketing team
* Office surrounded by flowers and plants
* Generous staff discount across our extensive plant and garden range
* Work with a brand that brings joy and greenery to thousands of homes
* 29 days annual leave
* Free onsite parking
*How to Apply*
Please use the application process below to attach your *CV and Cover Letter*. Examples of CRM campaigns, automation flows, or email designs (including Figma/Adobe work) are highly encouraged.
Application Deadline: February 20th, 2026
*Job Type:* Full-time, Permanent
*Benefits:*
* Company pension
* Employee discount
* On-site parking
* Sick pay
* Work from home
*Work Location:* Hybrid remote in Glasgow G65 9BX
Job Type: Full-time
Work Location: Hybrid remote in Glasgow G65 9BX