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Sales account manager - exhibitions

West Bromwich
Better Placed Ltd - A Sunday Times Top 10 Employer!
Sales account manager
Posted: 18 February
Offer description

An established and highly regarded venue business is seeking a commercially driven Exhibition Sales Manager to join its Venue Sales team. This role is focused on optimising occupancy across a busy exhibitions calendar, maximising revenue from existing events, and driving repeat business through strategic account management.

This is an excellent opportunity for a proactive sales professional who thrives in a fast-paced commercial environment and is motivated by revenue growth, relationship building, and delivering measurable results.

The Role

You will be responsible for managing and developing a portfolio of exhibition organiser accounts, ensuring profitable long-term partnerships while identifying opportunities to grow revenue across multiple income streams.

Key responsibilities include:

* Delivering agreed revenue targets and KPIs through effective account management and strategic upselling
* Managing commercial relationships with exhibition organisers across all revenue streams
* Securing repeat and new business to drive account growth and maximise profitability
* Developing annual budgets per show and ensuring revenue and margin targets are achieved
* Managing and optimising the exhibitions diary to ensure forward planning and commercial return
* Monitoring contractual status and reducing unsecured rental exposure
* Making commercially sound decisions aligned to broader business objectives
* Ensuring seamless handover of confirmed events to the Event Management team
* Maintaining accurate CRM records and contributing to monthly business reporting
* Collaborating closely with internal stakeholders to deliver a best-in-class client experience

You will also be expected to operate in line with company health, safety and environmental policies, contributing to a safe and compliant working environment.

About You

To succeed in this role, you will bring:

* Proven experience in a commercial sales or venue/events-based environment
* A strong track record of delivering revenue targets and managing key accounts
* Excellent negotiation, influencing and presentation skills
* Strong commercial acumen and the ability to interpret financial drivers
* A proactive, forward-thinking approach with a natural ability to spot opportunities
* High levels of motivation, resilience and drive to exceed targets
* Strong organisational skills and the ability to manage multiple priorities effectively

Why Apply?

This role offers the opportunity to play a key part in a dynamic exhibitions business where commercial performance, client relationships and strategic growth are at the forefront. You will work within a collaborative sales environment, contributing directly to the success and profitability of a high-profile events portfolio.

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