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* Level & Responsibility: This role is at a Director level delivering against a scope of work whilst we recruit for this position permanently.
* Location & Hybrid Working: This is interim support working three days per week to support with responding to briefs and strategic output across two key retail media networks.
The Role
At SMG, we help some of the world’s most iconic brands — like Disney, PepsiCo, Lego, Funkin Cocktails and P&G — win at the intersection of media, creativity, and commerce. We’re now looking for an exceptional Freelance Strategy Director to join us on an interim basis to support our team in responding to exciting and varied strategic briefs across two key retail media networks.
As a freelance Strategy Director, you’ll work closely with our in-house strategists, insight and media teams to shape outstanding responses to client briefs. You’ll bring fresh perspectives, challenge thinking, and help unlock big ideas that drive results. This is not a line management role — it’s a hands-on, delivery-focused opportunity where you’ll be central to some of our most high-profile work.
Key Responsibilities:
* Lead strategic thinking across high-impact client briefs within our central function
* Develop sharp, consumer-first strategies rooted in insight and commercial awareness
* Collaborate with insight, creative, and media leads to deliver joined-up strategic responses
* Spot trends, challenge assumptions, and push for innovative thinking
* Present thinking clearly and persuasively to senior stakeholders.
Why SMG?
We are dedicated to supporting our employees to be the best version of themselves both inside and outside of work. We have an extraordinary culture built by exceptional people and it’s because of this that we’ve been recognised by Best Companies within the top 5 best Marketing & Media agencies to work for, with a World Class and Outstanding accreditation across the past 2 years.
As a freelancer, you’ll plug into a collaborative, energised team where your expertise is respected, your voice is heard, and the briefs are genuinely exciting.
Why You?
We're open to a range of backgrounds — if you live and breathe consumer-centric strategy, we want to hear from you.
You’ll bring:
* A proven ability to turn data and research into compelling, commercially sound strategies
* Experience working across varied industries or agency settings, ideally at a senior level
* Confidence presenting to and influencing senior stakeholders
* Strong collaboration skills — able to plug into a team quickly and make a real impact
If you've worked with media agencies, created integrated campaign strategies, or helped global brands find their edge — that’s exactly the kind of energy we’re after.
More information and resources to support you & your application...
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