CRM Manager (Payments)
London, Hybrid
Salary up to £48,000
This is a high impact role for someone who enjoys shaping customer journeys at scale and making a measurable difference to revenue and retention. You will own how subscribers are communicated with around payments and renewals, using data and automation to reduce churn while improving the overall experience.
Responsibilities
* Lead the end to end payment and renewal communication strategy across all subscriber touchpoints
* Design and optimise transactional messaging such as payment confirmations, renewal reminders, and failed payment journeys
* Build automated, cross channel flows to recover failed payments and reduce payment related churn
* Partner closely with product, engineering, and billing teams to ensure data triggers are accurate and real time
* Segment customers by payment method and risk profile to deliver highly relevant and timely communications
* Track and report on performance metrics such as payment success rates and recovery, using insight to drive continuous improvement
* Run testing on messaging and timing to improve engagement and outcomes for at risk customers
Qualifications
* Strong commercial experience delivering CRM, lifecycle, or retention strategies in a subscription or recurring revenue environment
* Hands on experience with CRM or customer data platforms such as Salesforce Marketing Cloud, Adobe, Braze, or similar tools
* Confidence working with complex billing or payment data and turning insight into clear customer communications
* Ability to work cross functionally with technical and non technical stakeholders
* Strong organisational skills with the ability to manage multiple initiatives in a fast paced environment
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