Here at Human Appeal UK we have an exciting opportunity for a Social Media Coordinator to join our team based in Cheadle. The role will be requires you to be in office full time. You will join us on a full-time basis as part of an initial 1-year term. In return, you will receive a competitive salary. Human Appeal is a faith-based charity that aims to abolish poverty by providing humanitarian aid, sustainable development programs and championing advocacy for our beneficiaries worldwide. As Social Media Coordinator, the successful candidate will support the delivery of Human Appeal’s integrated global communications strategy through the use of social media. To be responsible for building the online communities through the charity’s social media profiles including Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat and YouTube, to help raise the international profile of the charity and build meaningful relationships with donors, volunteers, key influencers, the media and other target audiences. To manage the charity’s organic and paid social media activity to increase reach, brand awareness, encourage interaction, increase social conversions and engagement with our fans / followers. To monitor and evaluate social media performance using Google Analytics, Hootsuite, Facebook Ad Manager and each platform’s individual analytical dashboards, sharing and presenting results and insights across the charity, including campaign performance, key trends and competitor benchmarking in order to deliver short and long term improvements based on key learnings. Benefits of joining us as our Social Media Coordinator include: 35 days Leave Matched pension contribution Employee discounts and memberships Access to wellbeing hub Prayer facilities Opportunity to really make a difference! Key duties and responsibilities of the Social Media Coordinator: To work with the Associate Director of Communications (Digital) to shape Human Appeal’s Social Media Strategy and design campaigns to increase brand awareness, acquire new customers / donors, encourage interaction, increase social conversion and engagement levels. To successfully build Human Appeal’s online communities on Facebook, Instagram, Twitter, Youtube, LinkedIn and Snapchat to help raise the international profile of the charity and build meaningful relationships with donors, volunteers, key influencers, the media and other target audiences. To analyse the activity across platforms to identify and follow up on successes whilst working with other teams to plan future social media campaigns (organic and paid) for maximum return on ad spend (ROAS). To proactively and reactively protect and enhance the reputation of Human Appeal across social media, maintaining a high level of customer service at all times. To identify and implement new tools to boost our social media communities and conversions. To increase social conversions across platforms year on year against set KPIs. What we’re looking for in Social Media Coordinator: Degree in a relevant field (e.g., Digital Marketing) or equivalent experience. At least 3 years’ experience in social media marketing or community management. Proven success in delivering and optimising both organic and paid social campaigns against KPIs. Strong practical knowledge of paid social best practices, including optimisation, account structure, bidding strategies, and targeting. Extensive experience in paid social media buying and multi ‑ channel social advertising. Experience managing and optimising direct response and eCommerce campaigns. Confident using native advertising platforms (Facebook/Instagram, Twitter, LinkedIn, etc.) and maximising ad budgets. Skilled in writing social media content that aligns with brand guidelines and tone of voice. Charity sector experience is a plus. Experience managing influencer or blogger partnerships. Familiar with social listening tools and feeding insights back into the business. Experience with social CRM. Able to manage and track social media budgets. Strong understanding of major and emerging social platforms and how to use them effectively. Proficient with social reporting tools (e.g., Facebook Insights) and able to extract data from Google Analytics. Experience with Google Tag Manager. Able to write engaging content that drives conversions and builds brand awareness. Comfortable working in a fast ‑ paced environment with tight deadlines. Experience with multi ‑ channel attribution. This would be an ideal role for an Social Media Coordinator looking to make a difference in a rewarding role within the Charity Sector! We are looking to appoint this role ASAP and will be reviewing applications on a rolling basis so for the best chance of success please click ‘apply’ today to become our Social Media Coordinator – we would love to hear from you. Disclaimer: Please be aware that due to the anticipated quantity of response, we will only be contacting candidates who are shortlisted to interview stage. If you have not been contacted within 4 weeks of your application, please assume that unfortunately you have been unsuccessful this time. ……………………………………………………………………………………………………………………………………………………. A Little Bit About Human Appeal… We have a high staff satisfaction rating of 4.5 out of 5 on Glassdoor! Here’s why: What our CEO Says: “We are faith-based but not faith-specific. We have faith in all of humanity and believe we can achieve great things when we work together. So, come and be part of a dynamic global charity where we celebrate our differences, as well as our common humanity” Dr Mohamed Ashmawey What our Staff Say: “At Human Appeal, each one of us has the opportunity to influence others. If you are prepared to challenge yourself there are no limits, so come and make it happen!” Simon, Systems and Reporting Manager “I have been working at Human Appeal for many years! I believe in the cause we are working for. I believe in the charity sector and I believe in the reward we get for helping our fellow human beings in desperate need” Insaf, Finance Lead “Working as a fundraiser, every day is different. It can be challenging, but when you’re working tirelessly and raising funds to help those in need, it’s an amazing feeling” Adnan, Fundraising Coordinator “I saw an opportunity to assist in helping people across the world with the excellent work Human Appeal carries out. I enjoy working with so many talented people in a fast-moving environment” Steve, Procurement Manager Our Greatest Achievements Include: Safeguarding bright futures for more than 22,000 vulnerable orphans in 9 countries. Our one-to-one sponsorship programme has a built-in school attendance requirement while covering the cost of food, housing, medical care, and learning materials. Pioneering technologically innovative infrastructure projects in Pakistan, like designing and building a 25-km embankment on the Chenab River in Pakistan. Protecting an entire community from being washed away, the embankment has held back the floods each year, including Pakistan’s worst flooding in a decade during its last monsoon season. Protecting the health of mothers and their children in war-torn Syria by running the only free maternity hospital in Idlib, Syria. By offering free medical care to vulnerable mothers and children, our staff at Al Imaan Hospital providing life-saving care to 100,000 patients every year. Quenching the thirst for the 2 million residents of the Gaza Strip by working with UNOCHA to purify Gaza’s water network. And now, our newest project involves building a large-scale desalination plant to provide daily access to clean water for 60,000 people across Gaza. Recovering lost livelihoods for vulnerable farmers in Gaza by planting 80,000 olive trees since 1991. The farming project provides each farmer with 30-40 prime olive trees so they can establish a vibrant, sustainable crop that yields not just food but income for generations. Restoring safe and secure residential spaces in Syria, like the construction of a new town with 1,000 newly constructed homes in Al Zahoor. COME AND JOIN THE FAMILY – click ‘apply’ today!