Our client is a retail/ecommerce brand with a nationwide presence is expanding its digital capability and looking for a skilled Digital Analytics Manager to lead insight generation across its web and mobile platforms. Serving millions of customers, the business is undergoing a digital transformation and needs a data-savvy individual to help shape smarter decision-making across teams.
Role & Responsibilities:
* Develop and own the digital analytics roadmap for both web and app environments
* Define key performance indicators (KPIs) and create dashboards to monitor user journeys, engagement, and conversion metrics
* Oversee the setup and optimisation of tracking using leading analytics tools like GA4 and GTM
* Translate complex datasets into clear, actionable insights for marketing, product, and user experience teams
* Partner with tech teams to ensure robust tracking and data quality across platforms
* Support testing and experimentation frameworks (e.g. A/B testing) and work on campaign attribution initiatives
* Enable internal stakeholders to make informed, data-led choices
Ideal Candidate:
* Hands-on experience with GA4 and Google Tag Manager implementation
* Confident working with large datasets; experience with cloud-based analytics tools such as BigQuery is valuable
* Comfortable presenting data findings to both technical and non-technical audiences
* Understands digital marketing performance metrics across channels like search, paid media, and social
* Familiar with visualisation tools (e.g., Power BI, Looker Studio)
* Practical knowledge of SQL is a strong plus
Benefits:
* Pension contributions up to 8%
* Staff discounts across product ranges
* Enhanced policies for long-term service and leave
* Cycle-to-work scheme
* Flexible hybrid working options