Area Sales Manager Industrial / Engineering Components Established UK Manufacturer | Strong Existing Account Base | Excellent Staff Retention Area: North West: Cheshire, Clwyd, Cumbria, Flintshire, Gwynedd, Isle of Man, Lancashire, Manchester, Merseyside The Role of Area Sales Manager Responsible for managing a portfolio of approximately 400 accounts across a defined territory Selling industrial / engineering components into a mix of end users and trade partners 50% of your time focused on OEM customers 50% managing and growing relationships with established distributors and re-sellers (e.g. Eriks, Key Industrial, BSL, etc.) Engaging with a variety of stakeholders including Production Managers, Engineers, and Buyers 75% of your focus will be on existing business developing current accounts and converting warm inbound enquiries Tasked with growing an area currently generating circa £800K turnover Supported by an internal team for quotes, lead generation, and customer service Full autonomy to manage your diary and develop your area with the backing of a respected brand (2/3 days field / 2/3 days WFH) About the Company hiring an Area Sales Manager Our client is a well-established UK manufacturer of industrial /engineering components, with over 50 years of heritage, known for delivering high-quality engineered solutions across a broad range of industries both domestically and internationally. With a reputation built on service, reliability, and innovation, the business continues to experience strong growth and customer loyalty. As an employer, they offer a stable and supportive environment where employees are genuinely valued. Staff retention is exceptionally high, with many team members having built long-term careers within the business, reflecting a culture that rewards dedication and promotes from within. This is a company that empowers its sales team, offering autonomy, ongoing training, and the backing of a trusted brand. Area Sales Managers benefit from clear career progression opportunities, a collaborative leadership team, and a culture that encourages ownership and long-term success. The Candidate for the Area Sales Manager role Proven background in B2B sales, ideally with an industrial or engineering bias A practical thinker with a solutions-led approach to customer needs Strong and stable sales track record consistent performance and territory development Dynamic, self-motivated, and able to work independently while being a team player Confident in managing a varied customer base and building long-term relationships The Package on offer for the Area Sales Manager Basic salary up to £40,000 (dependent on experience) Uncapped quarterly bonus realistic earnings of £5,000 £6,000 per year Additional 10% of salary bonus for achieving a stretch target 25 days holiday plus bank holidays Company pension scheme Hybrid company car or car allowance Laptop, phone, and full business expenses covered Ref CPJ1750 The Package on offer for the Area Sales Manager Basic salary up to £40,000 (dependent on experience) Uncapped quarterly bonus realistic earnings of £5,000 £6,000 per year Additional 10% of salary bonus for achieving a stretch target 25 days holiday plus bank holidays Company pension scheme Hybrid company car or car allowance Laptop, phone, and full business expenses covered