About Golf Envy
Golf Envy is a premium, 24/7 indoor golf franchise redefining how modern golfers train, play, and belong. Built on world‑class simulator technology, private‑club atmosphere, and a membership‑first model, Golf Envy is expanding rapidly across the United States and preparing for its first international expansion into the United Kingdom.
Role Overview
The Managing Director, Golf Envy UK will serve as the senior leader responsible for launching, scaling, and protecting the Golf Envy brand throughout the United Kingdom.
This is a builder role for an operator who understands franchising, unit economics, real estate, and systems. This role will need to be a player‑coach, as the operation is building. We are looking for someone that isn’t afraid to get their hands dirty.
This role will be accountable for building the operational foundation that allows Golf Envy to scale across the UK while protecting the integrity of the brand.
Key Responsibilities
UK Expansion & Leadership
* Lead the end‑to‑end launch of Golf Envy in the UK
* Serve as the primary point of accountability for UK growth and execution
* Act as the UK brand steward, ensuring consistency with US standards
Franchise Operations & Development
* Qualify and approve UK franchisees in partnership with US leadership
* Support franchisees through site selection, build‑out, opening, and early operations
* Enforce franchise standards and systems without compromising brand integrity
Real Estate & Site Selection
* Oversee UK site selection strategy across retail, industrial, and flex locations
* Review and approve LOIs, leases, and site economics
* Build and manage relationships with UK commercial brokers
Vendor & Infrastructure Build‑out
* Establish and manage UK‑specific vendors including accounting, payroll, HR, marketing, communications, and merchandise
* Adapt US systems for UK compliance and scalability
Training & Support
* Help establish Golf Envy’s UK training framework
* Support early franchise openings with hands‑on leadership
* Assist in building a UK training hub and field support team
Financial Oversight
* Understand and manage UK unit economics
* Oversee VAT treatment, royalties, and financial flows
* Provide regular performance reporting to US leadership
* Establish and oversee UK financial infrastructure including franchise fee invoicing, royalty collection processes, and coordination with UK accounting partners
* Monitor financial performance trends across UK franchisees and ensure disciplined reporting and compliance standards are maintained
Operational Systems & Documentation
* Assist in adapting the Golf Envy Operations Manual for UK‑specific requirements
* Ensure UK clubs operate within approved SOPs
* Identify operational improvements without altering the core model
What Success Looks Like
* Successful launch of the first UK Golf Envy locations
* High‑quality franchisees operating to brand standards
* Strong unit economics and operational consistency
* Disciplined real estate decisions and clean site approvals
* A scalable UK infrastructure ready for long‑term growth
Ideal Candidate Profile
Required Experience
* Senior leadership experience in franchising, multi‑unit operations, or rollout‑based businesses
* Franchise operations leadership
* Hands‑on experience with site selection, leases, and real estate economics
* Strong understanding of unit‑level P&Ls and franchise economics
* Experience building or scaling operational systems
* Comfortable working with lawyers, accountants, brokers, and vendors
* Proven ability to execute in ambiguous, early‑stage environments
Preferred Background
* Area developer or master franchise experience
* Leadership background in fitness, leisure, hospitality, or membership‑based concepts
* Experience launching or scaling a brand within the UK
Personal Attributes
* Operator mindset, not corporate
* High accountability and ownership
* Detail‑oriented and systems‑driven
* Calm under pressure
* Strong communicator across cultures and time zones
* Passion for golf and premium customer experiences
Compensation & Growth
* Competitive executive compensation with performance‑based incentives
* Long‑term growth opportunity as Golf Envy expands across the UK and Europe
* Opportunity to help build and lead an international franchise platform from the ground up
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