Digital Analyst Turn Data Into Marketing Impact We're partnering with a business redefining how data powers marketing, moving from fragmented reporting to a connected, insight-led growth engine. At the heart of a major transformation, they're building a unified data platform and embedding analytics directly into how marketing decisions are made. They're now hiring a Digital Analyst who wants to go beyond dashboards and become a key driver of performance, customer understanding, and commercial impact. The Opportunity This is where analytics meets activation. You'll sit at the intersection of data, marketing, and technology, helping translate digital behaviour into strategies that drive engagement, conversion, and long-term value. As the business evolves toward a Microsoft Fabric ecosystem, you'll play a central role in shaping how insight flows across teams, campaigns, and channels. This is not passive reporting. This is influencing how marketing thinks and executes. What You'll Be Doing • Owning digital analytics across web, app, and campaign environments • Leading on GTM strategy, tracking, and data integrity across platforms • Building high-impact Power BI dashboards that tell a clear commercial story • Partnering with Marketing to optimise campaigns, channels, and customer journeys • Turning behavioural data into actionable segmentation and audience strategy • Supporting the shift toward a centralised, Fabric-powered data platform What We're Looking For • Strong background in digital or marketing analytics • Hands-on experience with GTM and web analytics tools • Confident with Power BI and data visualisation • Exposure to modern data platforms, Fabric or similar (e.g. Databricks, Snowflake, Synapse) • A commercially minded analyst who wants to shape decisions, not just report numbers Why This Role Matters This is a rare point in the journey where everything is being redefined, data, marketing, and how the two come together. You'll help move the business from hindsight to foresight, from siloed metrics to connected insight, and from reporting to real influence. If you're looking to step into a role where your work directly shapes marketing strategy and drives measurable growth, this is where it happens